RLC strengthens partnership, launches new residential brand
LContributor
EADING property developer Robinsons Land Corp. (RLC) launches its new residential brand as it revitalizes its partnership with real-estate platform provider Lamudi, whose wide reach is expected to give the former’s latest housing portfolio unparalleled visibility in the market.
The Gokongwei-led property giant is merging its three divisions—the Residences, Luxuria and Communities—into “a single and meaningful brand” called the RLC Residences as part of its future plans for the next five to 10 years.
“[This is] driven by our goal to craft a unified force that will take the residential division to greater heights,” said Henry Yap, business unit general manager of RLC Residences.
Representing the company’s brand pillars “Raise, Live, Connect,” RLC hopes to help property owners embrace the future of real estate.
Given their renewed alliance, Lamudi backs the real-estate firm to offer better home solutions for the market.
“We support industry players who continue to embrace innovations in the midst of crises,” said Lamudi Chief Executive Officer Kenneth Stern.
“We commend RLC Residences for introducing a new brand that suitably accommodates the needs of property seekers today. It makes us more excited about this partnership, which will showcase their projects to property seekers worldwide through our platform,” he added.
RLC Residences developments have been witnessing strong demand and gaining impressive traction from Lamudi’s web site that boasts of 7 million monthly pageviews.
This is evident in one of its projects, The Residences at The Westin Manila Sonata Place, which is strategically located in Ortigas Center, with easy access to vital establishments, including schools, hospitals, malls and banks.
The central business district (CBD) encompasses areas in Mandaluyong, Pasig, and Quezon City—all real-estate hot spots that have experienced an increase in demand for condominiums in recent years.
Based on Lamudi data, Mandaluyong enjoyed a 52-percent hike in condominium pageviews from the second half of 2019 to the same period of 2020.
Quezon City, likewise, saw a steady growth, gaining 2.45 percent more pageviews from January to June 2020 compared to the first six months of 2019, and 12.94 percent pageviews for condominiums from July to December 2020 compared to the same period in 2019.
Another project within the CBD is The Sapphire Bloc that is within walking distance to Grade A office towers, commercial strips, and retail establishments.
The Magnolia Residences—also a
Lamudi-listed vertical development—is a four-tower high-rise condo that stands at the heart of New Manila in Quezon City.
Supporting modern homeowners’ work and play activities, it features various amenities, including recreational facilities, such as swimming pools, jacuzzi, game room, barbecue pit, and library with Wi-fi lounge.
Fitness facilities are also within the community, including the aerobics and yoga room, table tennis room, badminton court, jogging trails, and gym.
The areas for active leisure complete with swimming pools, gyms and gardens accounted for 18.19 percent of searches on the Lamudi portal, with the trend to live a more active lifestyle expected to continue in 2021.