BusinessMirror

Barça fans, here’s your chance to send your questions to fave player

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AS the football 2020/2021 season heats up, popular messaging platform Rakuten Viber is kicking off a new chapter of its longtime partnershi­p with FC Barcelona by offering fanfirst experience­s for the club’s supporters at various touch points on its messaging app.

Viber is giving users an exclusive access to Barça players through an exclusive meet-andgreet with Marc-andré ter Stegen, Frenkie de Jong, Miralem Pjanić, Sergiño Dest, Clément Lenglet, and Antoine Griezmann this month.

The virtual event features a question and answer session where the players can personally answer questions from Viber users. The company is giving users the unique option to send their questions via member-to-member messaging in all FC Barcelona Viber Communitie­s.

Barça fans are also treated to a day with a legend, as an FC Barcelona player takes over the Community this season and gives users a special glimpse into his everyday life. Moreover, users have a monthly opportunit­y to win autographe­d 2020-2021 jerseys by simply predicting the winner of the match—an easy way for every fan to own a must-have token. Viber and Barça are also giving them an opportunit­y to be one of the stars of the Community every month. All they have to do is share their personal story and journey as a supporter of FC Barcelona.

To reach more fans in all corners of the world this season, the messaging app and the club are also launching an official global FC Barcelona Community in Russian, in addition to other Communitie­s in English, Spanish and Arabic. To mark this new addition and celebrate the club’s continuous growth, more special giveaways are now up for grabs.

Viber is also launching a brand-new FC Barcelona sticker pack to kick off the new football season.

Unlike last year’s cartoon-based stickers, the new pack features the real faces of all the players this season.

“We’re delighted to double down on our fan-first FC Barcelona partnershi­p going into 2021,” says Anna Znamenskay­a, the chief growth officer at Rakuten Viber.

“This cooperatio­n has been a success since it began in 2017, and we’re thrilled to bring fans closer to their team’s players through Viber, just as we connect between all of our users.”

One of the world’s leading apps for free and easy communicat­ion, Viber started its partnershi­p with FC Barcelona in the 2017/2018 season, as the club made the platform its official channel of communicat­ion.

In 2020, Viber gave GMA artist Gabbi Garcia an unforgetta­ble experience by giving her a front-row seat to one of FC Barcelona’s matches. She also received an exclusive tour of Camp Nou, FC Barcelona’s historic home stadium.

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