New digital movie channel launched

GMA again raises the bar in the viewing experience with the launch of the newest digital channel I Heart Movies on April 5.

A fun and energetic channel for the young and young-at-heart, I Heart Movies is set to give movie enthusiasts a new way to celebrate their relationship with cinema from the comfort of their home.

From romance, drama, horror, action to comedy, I Heart Movies offers a wide variety of free-to-air, all-time favorite Filipino and foreign titles that will capture hearts and touch lives. The channel introduces four movie blocks—timeless Telesine, Takilya Throwback, Block Screening, and Pinoy Movie Date—each composed of movies for all ages.

Timeless Telesine presents various “GMA

Telesine” stories that are engaging, topnotch quality movies that were made for television. Meanwhile, Takilya Throwback features local classics from the 1970s to early 2000s.

In Block Screening, hit foreign movies await viewers. Last, widely followed contemporary Filipino movies will air on the Pinoy Movie Date block.

“We want to provide the Filipino audience a one-stop shop, ‘freemium’ digital channel, which is readily accessible and offers a mix of foreign and local film features especially during this period of pandemic when viewers crave for entertaining content while in the convenience of their homes,” said GMA first vice president for program management Jose Mari Abacan.

“We are now contending with a fickleminded audience. The pandemic has given birth to an abundance of content and through the advent of OTT platform services, viewers are now spoiled for choice—where to watch, and when to watch. By offering a more diverse lineup of movies, we hope to provide a free TV alternative for everyone,” he added.

Viewers can catch I Heart Movies’ on channel 5 in GMA Affordabox and GMA Now. It will also be available on other digital TV boxes.

More information is available at www.gmanetwork.com.