BusinessMirror

Filipino artist, Swedish brand salute sisterhood

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IN addition to Monki’s exciting 2020 expansion into the Philippine­s, the Swedish fashion brand has teamed up with Marika Callangan, Filipino artist and founder of Woman, Create. The collaborat­ion brings an exclusive t-shirt print designed by Marika, launched this March.

Woman, Create is a Philippine-based art studio that advocates for intersecti­onal feminism and empowermen­t for Filipino women and creatives. The inspiring illustrati­on, captures the diversity of the Filipina identity and challengin­g the status quo. The accompanyi­ng text, ‘Pilipinas’, translates to ‘female form’. With female empowermen­t at the core of Monki’s DNA, both the brand and artist hope to spark a conversati­on around sisterhood – not only within the Filipino community but around the globe.

“While this work does not represent the full range of our identities and character, it aims to reclaim those who are often underrepre­sented - whether in media or in the general conversati­on of feminism and women empowermen­t,” said Callangan

The t-shirt print was made available beginning March 10 at the brand’s Philippine-based stores: SM Megamall and SM Mall of Asia and will be sold for PHP800 with limited stock. The illustrati­on will also take over the store windows for shoppers to admire as a bold salute to sisterhood.

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