BusinessMirror

National Arts and Crafts Fair goes online to boost MSMES

-

THE Department of Trade and Industry (DTI) has launched the National Arts and Crafts Fair (NACF) Artisanal Shop to help micro, small, and medium enterprise­s (MSMES) and Indigenous People (IPS) market their artisanal products online amid the Covid-19 pandemic.

The NACF Artisanal Shop is being launched through the DTI’S Bureau of Domestic Trade Promotion (DTIBDTP) with the support of the DTI Regional and Provincial Offices and in partnershi­p with Custommade Crafts Center Inc. (CMCC). This is powered by Unionbank Globallink­er and features the finest collection of authentic and intricatel­y designed heritage crafts by the IPS, local weavers, and artisans from 17 community-partners from all over the Philippine­s.

Trade Secretary Ramon M. Lopez said, “With our 2025 vision of a more inclusive and prosperous Philippine­s, the online NACF Artisanal Shop will give broader market access both locally and globally to the products of our artisanal communitie­s. This, in turn, will create employment opportunit­ies that will provide decent income for our people and support our poverty alleviatio­n efforts.”

“With the accelerate­d adoption of ecommerce during the pandemic, DTI is also increasing its efforts to promote the digitaliza­tion of our MSMES. This will serve as a means to secure sustainabl­e practices and livelihood that will also ensure inclusivit­y in our communitie­s, especially those in far-flung areas,” the trade chief said.

Deputy House Speaker Loren Legarda, who has been supportive of the NACF, especially during her stint as chairperso­n of the Senate Committee on Finance, meanwhile, said that the “online fair is timely and may be a venue that can be used to empower our micro, small and medium enterprise­s (MSMES) amid this pandemic, where they can continue to showcase their local products.”

The NACF Artisanal Shop is a onestop online hub for products selected with the consumer in mind. The online platform features wardrobe staples such as: neckties, scarves, earrings, and woven fabric face masks; home accessorie­s such as baskets, planters, and pillowcase­s; trinkets and gifts for any occasion; snacks and wine; and an array of teas best paired with honey from the Philippine Forest Honey Network.

The Non-timber Forest Products Exchange Program Philippine­s (NTFPEP Philippine­s) initiated CMCC as a collaborat­ive network of non-government and community-based organizati­ons that empower forest-dependent communitie­s to work towards fair trade and sustainabi­lity. This year, CMCC has curated artisanal products from its partner communitie­s from Luzon, Visayas, and Mindanao. Anchoring on sustainabi­lity, the CMCC advocates for safe environmen­tal practices, research, and sets top quality standards for the production of products such as honey, textiles, and natural dyes.

Further, with the rise in demand for products that contribute to safer practices for the industry, the Philippine Textile Research Institute has been working with CMCC towards slow fashion, which is quality-based rather than time-based and focuses on slower production, sustainabi­lity with ethics, and encourages consumers to invest in well-made and lasting clothes. Every bespoke piña formal attire, everyday wear, or new product using indigenous fabrics not only makes for a statement piece but also carries the stories of hard work and ingenuity of Filipino artisans.

Newspapers in English

Newspapers from Philippines