Serving safety and extra care daily
AS people continue to take extra precautions and strictly abide by health guidelines, popular fast-food chain Jollibee strengthens its commitment to bring joy to its customers, not only through its bestselling offerings but also through its signature socalled Alagang Jollibee service.
In its newly released safety video, Jollibee underscores its culture of providing care to customers whom they treat as family, anchored on the values of its “Alagang Jollibee” brand of service. Set to the classic Rey Valera song “Kumusta Ka,” the video demonstrates the brand’s efforts in ensuring the welfare of its customers and its own store teams now more than ever through enhanced safety protocols, extra care in food preparation and handling, and its signature warm and friendly customer service.
The safety journey at Jollibee is made possible with the store’s crew and delivery riders who all make sure that the orders are safely handled and delivered.
In the video, the store team is seen diligently preparing to serve the food safely, with complete PPE, disinfecting high-touch areas, and strictly following a safety checklist to ensure the team’s compliance.
These safety protocols such as proper physical distancing, cashless payments, and no-touch transactions are observed in all its distribution channels—whether for take-out, delivery, drive-thru and pick-up.
Food is prepared and handled with extra care, with store teams ensuring not just the quality and freshness, but also the completeness of orders. For take-out and drive-thru, speakers are installed, and lapel mics are used by the crew members to further minimize direct contact.
Moreover, the store teams attend to and interact with every customer—whether behind the counter, drive-thru window or during delivery—in an efficient manner and with a smile, even as their faces are covered in the requisite face mask and face shield.
“The pandemic has really brought about changes in our lives. While things are different, we remain committed to serving joy to our customers by strengthening our safety protocols, and providing extra care through our Alagang Jollibee initiatives,” says Jollibee Global Brand CMO and Jollibee Philippines Marketing Head Francis Flores. “Health and safety are our priority, and this is our promise not only to our customers, but to our hardworking and highly dedicated employees and store teams as well.”
The brand has earlier announced that it is setting up a vaccination program to provide free vaccines for all its employees in the Philippines, and is also sourcing vaccines for their dependents, extended family, and household members. This is supported by communication efforts, including webinars on vaccine education that enable employees to make informed decisions on their health.