Providing the ultimate and timeless kitchen experience
FOR more than a year, Filipinos have been living in extraordinary times. Furthermore, many discovered newfound appreciation for their homes when people were mandated to stay at home due to the ongoing global health crisis. Aside from the shelter aspect, people realized that the greater importance of the house that it also brings comfort and nourishment too.
Stephen Sy, president of Focus Global Inc., told participants in a recent webinar that Sub-zero and Wolf ’s lineup of products provides Filipinos the joy of spending more time in the kitchen and bonding over savoring hearty meals have undeniably helped many families cope with the situation better. He added the current pandemic has led to the development of several kitchen enthusiasts as they took charge of the preparation of weekday meals and weekend meals as well. “Moreover, these occasions were made more meaningful and memorable by whipping up fancier dishes or even celebrated birthdays, anniversaries, and other milestones with cakes or pastries they baked themselves,” he explained.
To enable clients and enthusiasts as well to appreciate these timeless and supreme appliances better, Sub-zero and Wolf have recently renovated their Makati showroom to give their best-selling products the spotlight they deserve. Architect Anna Sy, managing director of CS Design Consultancy, Inc. led the renovation which transformed the spacious showroom into a more luxurious look that features a high -ceiling, easy-on-the-eyes palette, and polished finishes. “Its wellplanned layout has made it easier for clients to imagine how these appliances would fit into their kitchens,” Architect Sy said.
These features are great to read about, but in order to appreciate these timeless and supremely durable appliances better, the showroom’s light and bright design allows the luxurious finishes of the products to shine.
Focus Global, the official distributor of Sub-zero and Wolf kitchen appliances and equipment in the Philippines, has taken Covid-19 safety protocols very seriously, to ensure clients a safe and delightful shopping experience.
Nevertheless, for those who wish to shop for new kitchen appliances but would rather stay at home, Sy said Focus Global also worked on recreating its showroom experience virtually. Last year, they launched an interactive 360-degree virtual showroom that lets clients step into the new Makati showroom of Sub-zero and Wolf right from the comfort of their own homes. Sub-zero and Wolf are the first appliance brands in the country to introduce an enhanced digital customer journey in the market. Along with the convenience of seeing all the displays, visitors to the virtual showroom can take advantage of the following added features:
1. Easy navigation: Users can simply click and drag through the interface to explore the different areas of the showroom intuitively.
2. Informative tags: Each appliance on display has a clickable circle tagged with product descriptions and linked to the brands’ official web site, so you can have a deeper dive into a certain appliance’s specifications.
3. Interactive displays: Several units in the showroom open up when a visitor inspects the appliance closer, allowing you to view its interior capacity as well.
4. Handy measurements: A ruler tool is also available if you are interested to find out the exact measurements of a specific product and;
5. Shareable links: Easily share a specific corner in the showroom that you find interesting with family, friends or your designer by using the share tool.