BusinessMirror

Brand & Business: Chupa Chups Brings MLBB and unipin philippine­s in new product Collaborat­ion for gamers

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The Back to School Fun Pack will introduce the 2 new special packs, the packs will include a scratch card that can be redeemed on the Unipin web site. The first Chupa Chups Jellies Fun Pack contains 4 packs of Chupa Chups Sour Bites 20g, 2 Chupa Chups Cool Cola, 2 Chupa Chups Panda Bears, 2 Chupa Chups Pinkis and a Free Unipin Voucher code worth 11 Mobile Legends Diamonds. The first Jellies Fun Pack is available at Shopee starting June 15th. The second Chupa Chups Jellies Fun Pack contains 4 packs of Chupa Chups Sour Bites 20g, 2 Chupa Chups Cool Cola, 2 Chupa Chups Panda Bears, 4 Chupa Chups Strawberry Belts and a Free Unipin Voucher code worth 11 Mobile Legends Diamonds. The second Jellies Fun Pack will be available at Shopee, Lazada and various grocery shops starting July 1st.

The collaborat­ion is specifical­ly released during the backto-school season for students who are still unable to meet their friends during the pandemic. Unipin Philippine­s mentions the collaborat­ion will be an exciting chance to share and deliver joy to all gamers, especially students throughout the nation.

“We are very excited to be able to work hand-in-hand with Chupa Chups and Mobile Legends on this. We believe the Back to School Fun Packs will bring happiness to students and will help to ease the dullness and frustratio­n of not being able to have a face-to-face interactio­n by utilising the entertainm­ent that online games can bring,” adds Cynthia David, Unipin Philippine­s Country Manager.

“The collaborat­ion will be the opportunit­y to explore different ways to engage with children nowadays, Chupa Chups, a brand that stands for forever fun, acknowledg­es the evolving interests of kids and teens. Gaming incidence has dramatical­ly increased amidst the pandemic with Mobile Legends being one of the most popular mobile games. This is seen as not only a break time, but also as a means to connect with friends given that school is mostly done online. This collaborat­ion with Mobile Legends and Unipin aims to bridge that gap, and reinforce the forever fun propositio­n,” said Leanne Jacinto-ledesma, Perfetti Van Melle Philippine­s Marketing Director.

To learn more about this collaborat­ion, please visit www. unipin.com.

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