Sustainability is focus in new sneaker collection

“SUSTAINABLE” is a buzzword that gets a lot of attention these days, especially amid calls for more eco-friendly options in the fashion industry. Keds (www.keds.com.ph) has embraced this movement by releasing a line of footwear that promise style and comfort without sacrificing sustainability in the name of fashion.

In their newest collection, Keds—the fashionable female’s go-to sneaker brand—is joining the move toward sustainability. Keds has been championing women since 1916 and they’re not stopping now with the SS21 Sustainable Collection, which highlights designs that encourage self-expression and female empowerment through style.

■ LIGHTER FOOTPRINT BUT STILL AS STYLISH: From classic sneakers to strappy sandals, this collection has them, making it perfect for all types of activities you have planned for the summer. All styles in this new collection come with Softerra Footbed for extra comfort.

■ CHAMPION LADIES: Nothing says “I am a woman and proud of it” better than prints celebrating women of all shapes, color and sizes. It’s made with organically grown cotton, making it soft yet durable and earth-friendly. It’s also very lightweight and breathable so it’s perfect for the summer heat.

■ KEEP IT SIMPLE...AND WHITE: Everyone needs a plain white sneaker. It’s the basic rule of fashion. The new sneaker from Keds is stylish, sustainable, and oh-so-comfortable. It’s made with organic cotton to keep it airy and soft. It also has a triple platform for some added height. Also, by using organic farming methods, workers avoid coming in contact with harmful chemical residue. It’s eco-friendly and people-friendly.

■ CHILLAX: The new favorite weekend shoe—slipon sneaker that’s great days when you want to dress down but still look fashionable. Also, who doesn’t love a good floral print? It practically screams summer. The footbeds are removable so you can bring them out for some air to keep them fresh. Like the shoe’s upper, it’s also made with organic cotton and lined with breathable jersey for added flexibility and comfort.

■ TRIO ECO SANDALS: If you’re not the sneakers type of gal, then consider the Trio Eco Sandals—the perfect blend of sporty and chic for outdoor activities. They are by far the most eco-friendly shoes in the brand’s latest collection, using 20 percent recycled rubber for the outsoles, and 100 percent recycled polyester webbing with TENCEL Lyocell/polyester blend lining for the straps.

As with all Keds footwear, style and comfort are never compromised. Its footbed is made of EVA + 20 percent BLOOM foam which means it practically molds to your feet for that customized fit. It also has anti-blister padding around the ankle, so you don’t have to worry about any discomfort against your skin.