POPULAR FILIPINO BRAND CELEBRATES 25 YEARS
A HOUSEHOLD name in local fashion accessories, Secosana has been a part of every Filipina’s life. From the first day of classes to weekend gimmicks, from their first job interview to their well-deserved promotion, or as a first-time mom, Secosana’s bags have been the trusted companion in every woman’s milestone. It was in 1996 when the brand began its journey, which has gone on to transform Secosana as one of the country’s top go-to fashion brands for bags that has prided itself in encouraging and empowering women to express their best selves.
Bea Secosana, vice president for sales and marketing, said, “Secosana as a brand is classic and enduring. The brand continues to forever relate to women with sophisticated and chic fashion styles across all ages.”
“We are truly proud that as we celebrate our 25th year in the market, Secosana has successfully combined timeless designs with price value, making it the go-to brand in today’s discerning market,” the young and dynamic Secosana added.
People recognize Secosana as a brand favored by Filipino celebrities, and it has been fortunate to have had the support of celebrities and notable personalities.
This year, as Secosana moves forward to meet the changing tastes of Filipinos and, of course, the changing lifestyles as a result of the global pandemic, it has remained true to its commitment to deliver on-trend, relevant, quality and attractively priced bags with its anniversary collection (www.secosana.com.ph).
The pieces reflect the chic and fashion-friendly style the brand has been known for. What makes it special is that the collection also takes into account the needs of today as we continue to face challenges brought by leaving one’s home amid a pandemic. each bag comes with a free alcohol holder, matching face mask, and a bag keeper that helps protect the bag while allowing others to see the beauty of the design. This is in line with the current Secosana theme of “New Normal, New You.”
“This collection reflects the core of where Secosana is as a brand now—relevant to the lifestyle of our Filipina consumers, proudly Filipino-made that is both fashionable and functional, budget-friendly and, above all, with a freshness and a sense of style that endures.
“Our campaign hashtags [#Ownthenew, #Secosanaat25, #Foreversecosana] truly encapsulate our place in the hearts of the Filipina customer, as well as our commitment to forever be there to celebrate their milestones as they continue to celebrate with us,” concluded Bea Secosana.