Iqiyi deepens international partnership with Dolby
ASIAN entertainment streaming leader, iqiyi (www.iq.com) is bringing Dolby Vision and Dolby Atmos to iqiyi’s international app available in 191 countries, including the Philippines.
This is part of iqiyi’s ongoing momentum as it grows its appeal to international audiences. Dolby Vision boasts ultra-vivid imaging—incredible brightness, contrast, color and details that bring movies to life. Dolby Atmos immerses the audience in their favorite entertainment with sound with breathtaking realism. iqiyi International’s VIP paid subscribers in both Standard and Premium tiers with compatible devices can now enjoy acclaimed Asian content with unparalleled audio and video, from the comfort of their homes and on-the-go.
According to Kuek Yu-chuang, iqiyi’s vice president of International Business, “This marks a significant milestone for iqiyi as one of Dolby’s leading Asian international OTT partners. As we grow our appeal internationally, and as home entertainment technology continually improves and becomes even more accessible, we want to delight our subscribers’ high expectations for quality entertainment—both in terms of content, as well as viewing experience.”
He added, “With a rising demand for Asian content worldwide—be it Chinese, Korean and Southeast Asian content—iqiyi is proud to be the born-and-bred Asian platform to uplift the entertainment viewing experience of panasian content for the global audience.”
Pankaj Kedia, managing director, Emerging Markets at Dolby Laboratories, said, “With close to 250 percent increase in the demand for new TVS enabled with Dolby Atmos and 120 percent for Dolby Vision every year, consumers are demanding incredible entertainment brought to life in Dolby, which is why we are thrilled to see iqiyi including Dolby Vision and Dolby Atmos as part of its international expansion efforts in Southeast Asia. With this integration, consumers with Dolbyenabled TVS, mobile and tablets can enjoy a growing library of top-notch content from iqiyi in Dolby from the comfort of their home and on-the-go.”