BusinessMirror

E-commerce brand nurtures next gen of entreprene­urs

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LEADING e-commerce brand Lazada is accelerati­ng its efforts to help Filipinos expand knowledge on ecommerce through Lazstart 2.0, an online entreprene­urship and innovation program now made more comprehens­ive and exciting as more entreprene­urs strive to make their mark in the digital space.

Following the success of Lazstart’s launch in 2020, Lazada enhances the program by expanding its partnershi­ps to include more renowned institutio­ns such as University of the East, University of Asia and the Pacific, SOFA Design institute, Centro Escolar University, and Southville internatio­nal School and Colleges.

Lazstart 2.0’s main goal is to empower youth in the community with the confidence to become an online seller, by arming them with not just the basic knowledge of navigating e-commerce, but also with the lifeblood of an online business itself—a trusted and reliable digital platform.

To date, nearly 300 students have graduated from the first phase of the program, and some have already successful­ly jumpstarte­d their e-commerce venture with Lazada.

Management Engineerin­g student Vincent Sy is among these young and curious students, eager to stay productive and gain new knowledge amid the pandemic. Through the wide-ranging insights on the e-commerce industry learnt

from the program, he was inspired to launch Comfy Home Essentials on Lazada, providing shoppers convenient access to a breadth of items for the home—from kitchenwar­e to gardening tools.

“Through Lazada’s Lazstart 2.0 program, we want to bridge that gap of uncertaint­y by providing youths of today with knowledge, industry resources and an inclusive and collaborat­ive environmen­t to kick-start their entreprene­urial dreams,” said Lazada Philippine­s Chief Customer Officer Jacqueline Fuentes. “This program is a step in the right direction to tap the potential of our youth, and nurture the next generation of online entreprene­urs.”

Students interested to find out more about the Lazstart program can also join Lazstart’s Facebook Community to get started on their e-commerce education journey today.

 ??  ?? MANAGEMENT Engineerin­g student Vincent Sy, founder of Comfy Home Essentials
MANAGEMENT Engineerin­g student Vincent Sy, founder of Comfy Home Essentials

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