Familymart launches Caramel Macchiato

FAMILYMART is introducing a cool, new addition to its Coffee Creations line with the Caramel Macchiato, which became available across stores nationwide starting last July 30, 2021.

“The caramel macchiato is somewhat of a cult favorite among coffee drinkers, and we at Familymart want to make it more accessible to Filipinos,” said Familymart General Manager Celina Matias. “It’s a drink that can be enjoyed throughout the year, especially with our tropical climate, so I’m excited that it’s finally part of our growing coffee line,” she added.

Made with coffee, milk, vanilla syrup, and drizzled with caramel sauce, the new drink is served over ice, retailing for P105 for every 16oz cup. It can be ordered overthe-counter across Familymart stores in the country, including those recently opened in Cebu and Baguio.

The Caramel Macchiato is the latest drink to be added to Familymart’s coffee line called Coffee Creations. Launched in 2019, it has since introduced different drinks, including the Matcha Series, the Chocolate Series, and the Japanese cherry blossoms-inspired Sakura Series.

Aside from specialty drinks, Familymart has also expanded its menu of ready-toeat and “ready-to-heat” items including recently introduced items such as takoyaki and new onigiri variants.

THE new iced Caramel Macchiato from Familymart comes in a 16oz cup at P105.

According to Matias, the brand positions itself in the “convenience food retailing” space. She also stated, “We really want each Familymart store to offer great food, including Japanese favorites, more than just daily necessities. That’s what sets us apart from convenience stores, and the addition of the Caramel Macchiato is a step towards this direction.”