Exec: Allday now a leader in supermarket segment
Allday Supermarket, the grocery chain of the Villar Group, on Monday said it has established itself as a leading player in the mid-premium supermarket segment five years after it first opened its doors to the public.
The company said it was able to attract shoppers who put a premium on their overall shopping experience.
“allday has always been proud to hold itself to a global standard in our thrust to compete in the local supermarket landscape,” manuel B. Villar Jr., chairman of allvalue holdings Corp., the supermarket chain’s parent company, said.
“We have always believed that the Filipino deserves to be able to access a global standard of grocery shopping
experience, and we believe that by remaining committed to a higher standard, allday will continue to enrich this experience for each and every customer.”
since its incorporation in 2016, allday has grown its store network to 33 locations across 25 cities and municipalities across the country.
The company said it monitors global trends and practices that will have the most impact on the local industry.
The chain was the first to introduce the self-checkout kiosks to improve health and safety protocols and allow customers to observe social distancing measures within the store. it also launched its personal shopper service which allows its customers to simply send their orders through dedicated hotlines for fulfillment and delivery to their homes.
These initiatives allowed allday to be cited by euromonitor international as a market leader in implementing shopper programs that answered customer needs during the height of the pandemic.
allday recently launched the “dark store” concept, standalone facilities optimized for e-commerce. These facilities also act as last-mile fulfillment centers for www.allday. com.ph.
Dark stores function as dedicated distribution outlets that cater exclusively to online shoppers served by last-mile delivery providers, including allvalue’s Getall service. This effectively expanded the geographic coverage of allday supermarket while keeping operating cost to a minimum. “allday will always remain focused on innovating to bring transformation to the local supermarket landscape,” Camille Villar, president of all Value, said.
“We recognize the importance of digital transformation, and this remains very high on our 2021 business priorities. We have already established an elevated in-store customer experience for the brand. now, we want to ensure that the same cutting-edge experience translates to our online grocery shopping.”
allday marts inc., the chain’s operator, has filed its registration statement with the securities and exchange Commission for its initial public offering. The company hopes to raise as much as p6.02 billion.
The company said it is selling some 6.85 billion unissued shares to be offered by way of primary sale, while the over-allotment option shares will comprise up to 685.71 million issued shares in secondary offering. The shares will be sold at an indicative price of p0.80 apiece.