JCI harnesses digital platforms to engage Filipinos to register
JUNIOR Chamber International (JCI) Philippines, the first nationally organized leadership development organization established in asia, bolsters efforts to enjoin more Filipinos, the youth in particular, to register and vote. To engage with the youth in a more organic way, jci’s #ambagko rehistro. Boto. Fuses social media trends and pop-culture with campaign activities to spark conversations about the 2022 polls and get more Filipinos to register online until physical registration processes resumes.
More than 60 million Filipino voters have registered so far, according to the commission on elections (comelec), including 5.7 Million brand new voters.
#Ambagko calls on Filipinos to register before the september 30 deadline. Unregistered Filipinos include the 66,069 individuals removed from the voters’ list for transferring from one jurisdiction to another, 17,108 individuals removed due to double registration and 2,704 deactivated for not voting for two consecutive elections.
Fulbert Woo, 2009 JCI Philippines national president and #ambagko project head said, “the Filipino youth are very dynamic and engaging them these days calls for greater creativity. This is why we’re harnessing all the platforms available to us and those most used by our youth – we hope to be able to reach more Filipinos across the country and inspire them to register and vote.
#Ambagko invades Tiktok
THE recently concluded #ambagko tiktok challenge was open to all Filipinos who are eligible to out of the numerous entries packed with creativity, passion and patriotism, three groups bagged cash prizes amounting to php5,000 with indak siklab dance troup as champion. More contests and exciting activities are lined up for the coming months.
#Ambagko live talks
#AMBAGKO launched its weekly podcast over Facebook live last July. The podcast runs every tuesday, 7pm. Upcoming podcast topics include choosing for the right leader, voting as right and responsibility, and more.
#Ambagko supplements the weekly podcasts with the recently launched monthly live talks, also held on the campaign’s Facebook page. These live talks, held once or twice a month, cover timely and relevant topics such as registration and voting processes amid the quarantine restrictions.
The live talks also feature special guests such as youth representatives from universities, local and international organizations, and industry experts.
#Ambagko collabs with Munimuni
#AMBAGKO partners with munimuni, a local indie band known for its makatapop, for the campaign song titled ambag ko, written and performed by munimuni and used during #ambagko online activities.
The band sees this as their ambag in supporting the campaign and its goals.
“You can find the campaign everywhere – fb, twitter, ig and tiktok — which means we are where the Filipino youth are. We’re cooking up more contests and raffle, simple ways to engage with our audience better. Munimuni is here to touch our hearts with their song that evokes patriotism. Our aim is to inspire all eligible voters to ambag their talents and opinions and more importantly to register if they are not registered yet and to actually vote—that would make the difference,” Woo said.
Voter registration for the Visit ambagko.ph and follow our pages on facebook, twitter and instagram.