BusinessMirror

JOGO Football

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JOGO Football founder David Dwinger told the story aboutf how the Ai-powered Football App came about.

The product life cycle is conception all the way until it reaches the end user, and in JOGO Football’s case, youth football players from all over the world.

JOGO Football is a football developmen­t app that tracks, analyzes and is designed to improve the game of players at the youth level. According to its web site, jogo. ai, “JOGO’S state-of-the-art data collection—driven by AI, machine vision and learning, sensor tech and much more—makes it possible to track physique, technique and cognitive abilities seamlessly. Clubs and trainers now can follow the progress of their players, while young talents can measure their growth—all in real-time.”

The app measures speed and number of kicks among other things. It adapts to the player’s age, height, weight and length.

The web site continues, “JOGO showcases real-time reports and dashboards, along with personaliz­ed insights, and benchmark comparison­s between different age groups and positions. No more guessing. Make informed decisions through objective analyses—based on 200 data points.”

Accuracy and precision, two things you need when measuring KPIS to track the progress of your youth player. The app isn’t just for youth football players. Trainers and physiologi­sts can use the data to keep track of the player let’s say, before and after injury. Football managers can use the data for substituti­on decisions during games.

Profession­als can use the app to track their progress. Whether they’re right on track and need to taper off a bit or slacking off and more training and work is required.

JOGO is equipped with tailor-made, easy to follow skill assignment­s and improvemen­t suggestion­s based on each player’s specific needs. The players can drive their growth, and trainers can improve an individual whilst focusing on the collective.

The applicatio­n can be customized according to the player’s needs and capabiliti­es. Players have different needs and play at different levels. The player’s growth is on them and at the end of the day, the trainer and physiologi­st review the analytics to see progressio­n or regression.

Finn Dwinger, Jaydion Polonius and Derry Hupsel are all players from Dutch giant Ajax youth football program who are doing very well with JOGO.

JOGO can be used as a form of cross training workout if the athlete plays a different sport.

Parents can hit two birds with one stone by allowing their kids to use their gadgets as long as they do the exercises on the JOGO football app. JOGO keeps the children active and fit and in this time of the pandemic where the incidence of child obesity are on the rise.

There are plans in the pipeline to make the app more interestin­g for kids to make them stay glued to the applicatio­n since children have a short attention span.

JOGO Football, along with sports, teaches the youth the values of hard-work, discipline, humility and teamwork.

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