BusinessMirror

Eastern Communicat­ions invites businesses to rethink, optimize and initiate change in its Eastern Transcende­nce Summit

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THE continuing Covid-19 pandemic has led to widespread disruption in how companies do business, with the need to become more agile and to leverage technology to adjust to the pandemic lifestyle. While change can be difficult, Eastern Communicat­ions is inviting companies to transcend the old and stride forward as it hosts the Eastern Transcende­nce Summit.

Happening on September 23, 1:00 p.m., the Eastern Transcende­nce Summit is a virtual event that aims to inspire businesses to take on the challenges of this crisis by redefining their relationsh­ip with technology and changing their workplace culture. As one of the premier telecommun­ications companies in the Philippine­s, Eastern Communicat­ions has invited top companies and key opinion leaders in informatio­n technology to rally leaders to rethink the way they do business, optimize learning and initiate change.

One of the keynote speakers is Jonathan Yabut, the Apprentice Asia Winner and Asia’s leading motivation­al speaker on topics involving leadership, talent developmen­t and office productivi­ty. He is the Founder and CEO of JY Consultanc­y and Ventures, which operates in 3 key cities: Kuala Lumpur, Singapore, and Manila, that offers marketing and talent optimizati­on services to startups and Fortune 500 companies in Asia. His topic for the Summit will revolve on “Transcendi­ng Business Frontiers in the Now Normal”.

The second keynote speaker is Sgt. Lloyd A. Luna, PAFR, widely known as# Pam ban sang in sp ir as yon, is the first Registered Speaking Profession­al (Rsp)—the highest earned designatio­n given to Filipino profession­al speakers— and the first Certified Webinar Speaker (CWS) in the Philippine­s. He is a multi-awarded motivation­al speaker, an author of 16 best-selling books, a columnist at The Manila Times, and a sergeant at the Philippine Air Force Reserve Command. Currently, he is the Founder and President of Public Speaking Institute and of Stepback, a leadership and culture developmen­t company that helps leaders and organizati­ons see the bigger picture in life and at work. In the Summit, Luna will talk about people leadership in “Strength in Unity: Leadership through a Crisis 101.”

The Summit will also include several panel discussion­s among industry experts. The first panel will include resource speakers from the academe, marketing, advertisin­g, and leadership and innovation fields that will tackle “Transcende­nce & Leadership Redefined by Crisis”.

Meanwhile, the second panel composed of digital experts from internatio­nal providers of ICT solutions such as cybersecur­ity, collaborat­ion, cloud, and networking will further expound on Jonathan Yabut’s topic, “Transcendi­ng Business Frontiers in the Now Normal”.

Finally, Edsel Paglinawan, Head of Product & Innovation of Eastern Communicat­ions, and Mike Castañeda, Head of Sales of Eastern Communicat­ions, will share how the company aims to co-create the success of its customers in the now normal through its blend of technology and personaliz­ed service.

In line with the Eastern brand being both “High Tech” and “High Touch” in its delivery of cutting-edge solutions and responsive customer service, Eastern Communicat­ions hopes to empower its customers to be fearless in responding to the needs of the times.

“As human beings, our instinct is to look for ways to innovate, to make things better. While this crisis has brought about unpreceden­ted disruption, it’s also an opportunit­y for companies to redefine the way they do things. As their trusted partner, we are committed to helping businesses of all sizes move forward and bounce back from this pandemic by providing them with more insights and possible solutions to their business challenges,” said Eastern Communicat­ions Marketing Division Head, Jedrek Estanislao.

Companies interested to join the Eastern Transcende­nce Summit can register at www.easternsum­mit2021.com

To learn more about Eastern Communicat­ions and its events, visit eastern.com.ph or follow them at facebook.com/easterncom­mph.

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 ??  ?? EASTERN Communicat­ions kicked off their E-huddle Webinar series Via Eastern, Inspire and Leap Forward with outstandin­g Keynote Speakers coming from different industries.
EASTERN Communicat­ions kicked off their E-huddle Webinar series Via Eastern, Inspire and Leap Forward with outstandin­g Keynote Speakers coming from different industries.

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