BusinessMirror

Nutriasia wins 2 gold and 1 bronze awards at the 2021 Stevie Awards

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NUTRIASIA, the Philippine­s’ leading manufactur­er and distributo­r of condiments and sauces, won big at the 18th Internatio­nal Business Awards, raking in three Stevie Awards for exemplary initiative­s.

The company won two Gold Stevie Awards and one Bronze Stevie Award, which will be given in a virtual ceremony to be held on December 8 later this year. Nutriasia’s Gold Stevie Awards haul were for its Bring Your Own Bote (BYOB) initiative and Locally Superfruit­s.

BYOB won the Gold Stevie Award for Environmen­tal Campaign of the Year for allowing consumers to participat­e and contribute to a sustainabl­e zero-waste system. BYOB allows consumers to purchase or refill their favorite Nutriasia products with reusable containers in various stores located around Metro Manila, minimizing the amount of singleuse plastic waste. Judges lauded the promotion of refilling of condiments. rather than using sachets.

Locally Superfruit­s won the Gold Stevie Award for Marketing Campaign of the Year by providing Filipino consumers with locally sourced nutrient-dense and vitamin-filled fruit juices to address the health need in time of the pandemic. The campaign not only provided consumers natural health benefits through its juice products, it also provided an outlet for Filipinos to support the livelihood­s of local fruit farmers and communitie­s, which are both important especially during the COVID-19 pandemic. The judges noted how the brand was able to identify the market gap and came up with a convenient and nutritious product.

Meanwhile, Nutriasia’s Homeschool initiative won the Bronze Stevie Award for Corporate Responsibi­lity Campaign of the Year. Through Homeschool, Nutriasia provided edutainmen­t resources for Filipino students on various subjects such as as science, health, nutrition, and local fruits. Homeschool was cited by judges as a valuable education initiative during the pandemic, and how the brand brought value to the community through the campaign.

“We are extremely grateful to the Internatio­nal Business Awards for their recognitio­n of our efforts and initiative­s to enrich the lives of our consumers. We assure Filipinos that we will continue to serve up more of the Masarap, Masaya moments they have come to expect from us,” said James Lim, Nutriasia’s Head of Corporate Marketing and Communicat­ions.

The Stevie Awards are among the business world’s most coveted prizes, give n to organizati­ons, corporatio­ns, and individual­s in more than 60 countries by judging committees comprised of internatio­nal luminaries in various fields. Nutriasia’s achievemen­ts are a testament to the company’s commitment to always giving its consumers Masarap, Masaya moments, through ground breaking campaigns that resonate with the Filipino market and beyond.

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