Allday sets sights on expanding store network

A LLDAY Marts Inc., the Villarled grocery chain under the Allday brand, is planning to open an average of 15 branches per year in the next 5 years to expand its store network to 100 by 2026.

The company said Allday will be expanding its presence in Metro Manila with new locations in Mandaluyong and Sucat this year. These stores are in addition to the four stores the company has opened in Talisay, Bacolod, Cauayan and Sto. Tomas.

Currently, the company has a total of 33 branches.

Next year, the company said it will have 10 new stores and will end 2022—an election year—with a total of 45 branches.

“We have always been proud to provide a global standard in our thrust of bringing Allday to the local supermarket landscape,” said Manuel B. Villar Jr., chairman of Allvalue holdings Inc., Allday’s parent firm.

“We have always believed that the Filipino deserves to be able to access a global standard of grocery shopping experience across the country. Given our synergy with the entire Villar group of companies, we are confident in our ability to maximize this synergy as we implement our strategy to grow the Allday store network to 100 locations by 2026,” he said.

To complement its premium store experience, the supermarket chain operates its own e-commerce platform through its website.

The same e-commerce platform utilizes the full Allday Supermarket physical store network as “last-mile fulfillment centers,” expanding each store’s catchment area and capability to serve customers. This e-commerce capability is fully-integrated into the new generation of branches.

“Allday will always place importance on innovation especially in our objective of transforming the local supermarket landscape,” said Camille Villar, president of Allvalue and vice chairman of Allday Marts.

“Digital transformation is of utmost importance, especially in the retail industry. With the increasing adoption of online shopping among Filipinos, we have integrated e-commerce as part and parcel of how we expand our store network. We have already established an elevated in-store customer experience for the brand. Now, we want to ensure that the same experience translates to our online grocery shopping—especially to our new areas of expansion.”

Allday recently launched the “dark store” concept which acts as last-mile fulfillment centers for its e-commerce site, www.allday.com.ph.

Allday Marts has recently filed its registration statement with the Securities and exchange Commission for its initial public offering from which it hopes to raise as much as P6.02 billion.

The company said it is selling some 6.85 billion unissued shares to be offered by way of primary sale, while the over-allotment option shares will comprise up to 685.71 million issued shares in secondary offering. The shares will be sold at an indicative price of P0.80 apiece.