BusinessMirror

Eng Bee Tin, Lee Kum Kee partner to continue celebratin­g family, memories, and traditions for over a century now

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Memories are made around the dining table – the delicious food, the easy conversati­on, and the special moments shared with family. And it is these fond memories and celebratio­ns which give heart to proud traditions that we happily carry over, generation to generation.

Eng Bee Tin, the renowned 109-yearold Chinese pastry shop in Binondo, takes great pride in being part of these celebratio­ns and traditions of hundreds of families around the country. “Many loyal patrons have come up to us and shared their stories of how, when they were growing up, Eng Bee Tin was always part of their family feasts,” says Geraldyn. “That really warms our heart knowing that they’ve grown along with us.”

Eng Bee Tin is now led by fourthgene­ration siblings - Gerik, Gerald, and Geraldyn, who are taking the family legacy to a new chapter of growth.

When it comes to culinary innovation, Eng Bee Tin has always been top of mind and is a definite leader in this regard. Aside from introducin­g the soft, velvety hopia that they’ve become known for, Eng Bee Tin also pioneered other delicious food products and flavors such as Hopia Ube, Hopia Combi (2-in-1 flavor), Mochipia (Hopia with Tikoy at the center), Hopia Custard, and the vast, more exotic variants of each.

From their hopias to their dimsum, mooncakes and beyond, they take the familiar flavors of the beloved classics and elevate them– like in their recent collaborat­ion with another legendary, century-old food brand, Lee Kum Kee (LKK).

Eng Bee Tin partnered with the 133-year-old Hong Kong food giant to create an amazing special edition mooncake that explodes with exciting flavor. This new savory treat, called the XO Floss Mooncake, puts a twist to the classic, bringing an unexpected (but delightful!) flavor profile to the traditiona­l delicacy.

This indulgent treat uses LKK’S Original XO Sauce, which is the secret ingredient that brings out the wonderful umami and sweet and savory flavors of this pastry. It perfectly highlights the richness of the XO Sauce mixed with floss filling, while lending to its smooth and velvety texture. The premium mooncake is also wrapped in a delicate and smooth crust which gives it that perfect contrast of texture.

“It’s a proud tradition in the Eng Bee Tin family business to create delicacies that elevate flavors and which embody that spirit of innovation. My father, Gerry, first changed the game decades ago when he swapped the thick, hard crusts of our hopia with the thinner, buttery wrap that it’s known for today. It changed everything for us. Now, continuing that legacy, my siblings and I are introducin­g exciting, new flavors, combos, and culinary creations that we have become known for!” says Gerik, Operations Head.

Over the years, Eng Bee Tin has been able to roll out new products so successful­ly, because while they focus on perfecting taste and texture, “We never forget to pay respect to the culinary and cultural heritage that these food products are based on,” says Gerik.

For your upcoming celebratio­ns and gatherings, make it more memorable with a sweet treat from Eng Bee Tin. Order the limited edition Eng Bee Tin XO Floss Mooncake, now available at Eng Bee Tin Stores nationwide, including their newest branch at 662 Banawe Street, Barangay Sienna, Quezon City. Supplies are limited so customers are encouraged to place orders beforehand.

Other available mooncake varieties include White Lotus, White Empress, Snow Rose, Black Mongo, White Mongo, Choco Banana, Durian, Mango Jam, Ube Cheese, Ube, Pandan, and Mixed Nuts.

Order the Eng Bee Tin Limited Edition XO Floss Mooncake on Shopee via this link https://ongp.in/xofloss or call 8288-88-88 local 120 for pre-orders or inquiries. You may also order via www. ubedeliver­y.com for Next Day Delivery within Metro Manila.

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