OPPO PHL sees good prospects in 2022
OPPO Philippines recently said 2020 and 2021 were both banner years for the company as it remained one of the top choices of Filipinos mobile phone users.
“Both years have been successful for OPPO. We’ve retained being a part of the top 3 smartphone brands in terms of market share for both 2020 and 2021, which reflects the strong demand for OPPO products in the Philippines,” Zen Han, vice president for national sales of OPPO Philippines, told Businessmirror in an online interview.
Based on the global data of the brand’s market performance, the Philippines is one of the top 5 markets, having been able to record 21.1 percent in market share in 2020 despite the threats of the pandemic.
In terms of sales growth, Han said the brand posted a 32 percent increase in sales in 2021 from 2020 driven by e-commerce as people continue to transition to digital. “OPPO is also one of the top 3 smartphone brands with the highest sales on e-commerce in 2021,” Han pointed out.
Furthermore, he said 2021 was a significant year for the brand because it launched a lot of new innovations such as the OPPO x 2021 which is the first rollable smartphone in the world, and in the recently concluded OPPO Inno Day 2021, it officially launched Find N, AR Glass and Marisilicon X. He said the company received a lot of great feedback about their 2021 innovations from media and consumers alike. “Find N alone garnered 1 million registrations,” Han said.
Han said the brand will introduce more smartphone models with cutting-edge camera technologies this year, adding this will allow the company to address consumer demands for a more elevated quality of camera system for better visual content on social media. “The Internet of Things (IOT) will also be very important for OPPO this year as we ramp up efforts further in expanding our IOT ecosystem by offering a lot of new wearables and TWS devices,” he remarked.
He said the company remains bullish in 2002 as more people are becoming digital-driven, which enables them to launch new products that would fit their modern smart life.