New Twitter campaign is a brilliant marketing move
HOW many times have you tweeted 11:11 wishing for something good to happen? Maybe for a sick loved one to get well, for your favorite onscreen love team to end up together in real life, or for you to have more money.
It was probably with this trend in mind that Twitter launched a huge out-of-home campaign, called “Tweet it into existence” across eight North American cities including New York, Los Angeles,
Houston, Chicago and Toronto featuring historic tweets from celebrities including Megan Thee Stallion, Diamond Deshields, Niall Horan, Issa Rae, Bubba Wallace, Simi Liu and Demi Lovato.
The tagline “Tweet it into existence” is a call to action for all the dreamers out there. As part of the campaign, Twitter is donating nearly $1 million to charities of the stars’ choice on their behalf, including Boys and Girls Club, Destination Crenshaw, The 3-D Foundation and UNICEF Canada.
With the campaign, Twitter has taken over the big screens at Yonge-dundas Square and Union Station in Toronto.
In 2018, Simu Liu tweeted, “OK Marvel, are we gonna talk or what #Shangchi.” Of course, we know what happened in 2021 and that tweet is now a billboard in Toronto.
Essentially, the campaign is saying that if you dream it, tweet it. I know that many people say Twitter is dead but that’s mainly because they can’t seem to fully get into it or they’ve been cancelled in some form on the platform.
But Twitter is very much alive and is the home of fan culture, not just K-pop, and other points of interest in society.
During the pandemic, people on Twitter have raised funds for the sick, the needy, the homeless and society’s rejected and dejected.
It may seem an overly optimistic campaign but #Tweetitintoexistence can have the power to bring hope, especially for the platform’s young users who have spent two years of their lives away from school or work, their friends and the things that normally make them happy such as concerts, coffee shops, bookstores and parties.
In 2010, a young boy named Niall Horan tweeted, “applied for xfactor, hope it all wrks out.”
In 2014, Megan Thee Stallion tweeted, “I need a team bc I promise rap gone take off for me.”
So, yes, like Horan and Megan Thee Stallion, a young Twitter user may already tweeted their hope and dreams and one day, it will be on a billboard. There is always hope.