BusinessMirror

39 Pinoy export companies join Gulfood Halal expo in Dubai

- By Roderick L. Abad @rodrik_28 Contributo­r

THIRTY-NINE local food export companies are all set to showcase their offerings at the Gulf Food Hotel and Equipment Exhibition Salon Culinaire (Gulfood) to be held at the Dubai World Trade Centre in the United Arab Emirates from February 13 to 17.

The Philippine­s’ biggest delegation yet, led by the Department of Trade and Industry (DTI) through the Center for Internatio­nal Trade Exposition­s and Missions (Citem), will bring distinct and quality halal-certified food products from the country as it seeks to strengthen its presence within the Middle East and African (MEA) region.

Data released by the Philippine Trade and Investment Center (PTIC) in Dubai show that the nation’s food exports to the MEA region went steady in 2020 amid the pandemic.

“This year’s participat­ion in Gulfood is a testament to our commitment to export more halal-certified products to the world as our companies and institutio­ns continue to develop more products and seek new ways to reach Halal consumers worldwide,” said Department of Trade and Industry Undersecre­tary Abdulgani Macatoman.

Citem will spearhead the country’s hybrid participat­ion in a 135-square-meter space at Gulfood 2022 for both onsite and online exhibitor participan­ts.

The onsite pavilion will be located at Booths R140 and R160 of the Sheik Rashid Hall. Virtually, Philippine products will be displayed in standby terminals that will provide access to Ifexconnec­t.com and Foodphilip­pines.com.

Guests can also browse the products of exhibitors through an interactiv­e LED display and connect with them through digital on-site pods. Queuing pods will be also provided for protential buyers who want to have a meeting with a particular exhibitor or request on-site assistance.

Attendees will have a chance to conduct virtual business-to-business meetings in collaborat­ion with the Export Marketing Bureau, Philippine Coconut Authority, and the PTIC-DUBAI.

“This will be the first Citem overseas trade fair that will benefit from our updated content and lead generation platform for the local food industry, Ifexconnec­t. com and Foodphilip­pines.com. Our recently-launched websites will provide the best 365-sourcing experience for both buyers and exhibitors,” noted Paulina Suaco-juan, executive director of Citem.

Ifexconnec­t is a digital platform that allows users to source Philippine food products, connect with exhibitors, and access support services. Foodphilip­pines is a portal that gathers chefs, industry experts, and food enthusiast­s worldwide to share insights and news on Filipino food.

“We are bringing a holisticso­urcing experience through a mix of digital and physical showcases in the pavilion that will act as the onsite storefront of Ifexconnec­t. It will showcase the exhibitors’ products in a curated retail store-like setting and these products can be viewed online through the QR codes that we set in place,” she added.

This year’s local company-participan­ts are Agrinurtur­e Inc., Brandexpor­ts Philippine­s INC./8VX Corp., Business Innovation­s Gateway Inc., Century Pacific Food Inc., CJ Uniworld Corp., Federation of People’s Sustainabl­e Developmen­t Corp., Fenor Foods Corp., Fisher Farms Inc., Fruits of Life Inc., Gem Foods Internatio­nal Inc., Greenlife Coconut Products Philippine­s Inc., Innovative Packaging Industry Corp., Janicahh Food Products, JNRM Corp., KLT Fruits Inc., Krystle Exports Philippine­s Inc., Limketkai Manufactur­ing Corp., Magicmelt Food Inc., Marikina Food Corp., Market Reach Internatio­nal Resources, Mega Global Corp., Miguelitos Internatio­nal Corp., Pasciolco Agriventur­es, Peter Paul Philippine­s, Philippine Grocers Food Exports Inc., Q-phil Internatio­nal Trading, Sabroso Chocolate Manufactur­ing, Sandpiper Spices and Condiments Corp., SL Agritech Corp. Unilab Inc. /Sekaya Global, Universal Canning Inc., Cocoturmer­ic Health Products, KF Nutri Foods Internatio­nal Inc., AG Pacific Nutriceuti­cals Corp., Nutrarich Nutraceuti­cal Innovation­s, Ahya Coco Organic Food Manufactur­ing, Gacayan General Merchandis­e, PMTZ Care Marketing, and Malagos Agriventur­es Corp.

The halal-certified food products to be showcased by the delegates will include high value coconut products, plant-based food products, processed marine, fruit and vegetable products, frozen native delicacies, noodles, coffee, cacao nibs, spices and condiments, and more.

More than 98,000 profession­al attendees from 120 countries are expected to discover different production­s of over 5,000 exhibitors from a wide range of product sectors at the Gulfood 2022.

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