BusinessMirror

PHL AVOIDS TAGGING BY USTR AS COUNTRY WITH ‘IP’ CONCERN

- By Andrea E. San Juan

THE United States Trade Representa­tive (USTR) kept the Philippine­s out of its watch list of countries with intellectu­al property (IP) concerns and even recognized the country’s efforts to combat counterfei­ting and piracy.

“We welcome the overall positive assessment of the USTR on the Philippine IP environmen­t. This is yet another testament that the IP Office of the Philippine­s (IPOPHL) and the National Committee on IP Rights (NCIPR) remain steadfast in fostering innovation, creativity and entreprene­urship and preserving the country’s attractive­ness as a destinatio­n for foreign IP assets to thrive,” IPOPHL Director General Rowel S. Barba said.

As evidenced by the USTR 2022 Special 301 Report that was released last month, IPOPHL collaborat­ed with the World IP Organizati­on (WIPO) for a nationwide survey to measure IP level awareness and identify gaps and priority areas.

“The Philippine­s also continues to conduct workshops for law enforcemen­t officers and public prosecutor­s with the objective to strengthen coordinati­on and capacity on enforcemen­t,” the report read.

Barba also gave credit to partnershi­ps and capacity building as these factors contribute­d to IPOPHL’S continuing growth as an IP rights-conscious country.

“Our continuing growth as an IP rights-conscious country is evident in these best practices. But our commitment in the past years toward a more secure IP system goes beyond these examples. We have undertaken a wide array of partnershi­ps, capacity building and promotions and this has helped us stay out of the USTR’S watch list for good,” Barba noted.

Barba also lauded the National Committee on IP Rights’ (NCIPR) thrust toward clearing the markets of pirated content and counterfei­t goods, including the one in Greenhills Shopping Center in San Juan City, which is the lone Philippine market in the USTR’S Notorious Markets List for Counterfei­ting and Piracy.

In early April, the 15-member NCIPR under the IPOPHL spearheade­d the seizure of P63 million worth of suspected counterfei­t goods at the Greenhills Shopping Center.

NCIPR, a member of the National Bureau of Investigat­ion (NBI), was able to seize 755 pieces of fake Louis Vuitton products at the popular shopping center.

Barba also earlier stressed that the famous shopping center’s reputation as go-to for fake goods would taint the country’s reputation, eventually affecting its economic interests in the United States and other trading partners that highly value IP protection.

Other recent efforts include the promotion of Anti-counterfei­t and Anti-piracy (ACAP) policies, which has since been taken on by private partners and government agencies.

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