Figaro to open more stores in Luzon, Visayas this year

Figaro Coffee group inc., an operator of coffee shops and a pizza chain in the country, said it will open some 30 branches this year as it expands its stable of brands to highdemand areas in the country.

The company, the operator of Figaro Coffee and Angel’s Pizza, will end the year with some 150 branches from the current 120 stores across its brands.

The company said it is already building the 30 additional outlets.

“The gradual reopening of the economy gave us the confidence to aggressively expand our presence in more areas in the country. We at Figaro want to be able to cater to new markets that have high demand for quality food products at affordable prices,” Figaro Chairman Justin Liu said.

The company said it is now building the 30 outlets, with leases signed and sites secured, in Bulacan, Cavite, Cebu and Laguna, along with more areas in the National Capital Region.

“There is a lot of demand in Metro Manila, but we also see a huge potential and a growing areas outside the city center. The Philippines is a market that is primed up for growth and we are excited to bring value to wider audience in our nation,” Figaro’s COO Mike Barret said.

Along with its expansion, the company said it is also building more commissaries across the country to support the stores. Set for completion this third quarter is the Cebu commissary as well as expansion of its main Metro Manila hub.

Potential sites for more are also in the pipeline, the company said.

Since its stock market debut early this year, the company said it has introduced new stores, products, and partnerships, aiming to make its top-of-theline food products more accessible in terms of location, variety and affordability.

Aside from expanding its footprint in the country, Figaro said is looking to further grow its products, lining up partnerships with retail giants for 2022.

An upcoming collaboration with Waltermart is set to highlight two of its brands, Figaro Coffee and Tien Ma’s Taiwanese Cuisine, through a dual concept store, where customers can have coffee and a cafe ambiance with Taiwanese meals.

Angel’s Pizza Express is also set to open more kiosks across Metro Manila.

Branches are set to open soon in major shopping malls like Ayala Malls By the Bay and Glorietta Food Court, with existing ones in Fisher Mall QC, Malabon Citisquare and Robinson’s Antipolo, the company said.

Figaro Coffee shops, meanwhile, have also started catering to the new generation’s penchant for healthier snacks, providing keto-friendly products on its menu.

“People want something new, people want something fun, something affordable,” Liu said. “Our main goal really is basically to delight our customers. We do that by ensuring that we deliver high quality products with good customer service. We understand that by continuing this strategy we will maintain long-term viability,” he said.