SBC bares corporate, CSR actions
SECURITY Bank Corp. (SBC) announced through separate statements a corporate decision and a new corporate social responsibility (CSR) program by its CSR arm Security Bank Foundation Inc. (SBFI).
The lender said it has hired actor and model Solenn Heussaff as its brand ambassador, joining her brother Erwan.
“With Solenn taking on more roles, including businesswoman, making the most out of her time and being smart about her priorities and finances are a must,” the lender said.
“I’ve seen how he’s managed his personal and business banking needs with them,” she was quoted in a statement as saying. “Erwan’s trust in Security Bank has helped him thrive and venture into other projects.” SBC said Ms. Heussaff “became a client herself after seeing her brother’s decade-long relationship with the bank.”
The bank added that “the siblings are multi-hyphenates in their own ways, but parenting is something they’re experiencing together, both having two-year-olds.”
“Having new responsibilities and challenges means shifting the way they spend and save,” it added.
SBC cited as example that Ms. Heussaff calculates her grocery purchases, which helps her validate the importance of a big-ticket item purchase.
“For Erwan, sticking to lists and budgets works best,” the bank said.
“I’ve always been financially independent. Now it’s just a matter of managing money better with a kid around, a household to maintain, and
businesses to run—all while enjoying life,” Ms. Heussaff said.
To kick off their joint campaign for the bank, “the siblings will go up against each other on more fun challenges as they share more of their budgeting and spending hacks.”
Scholarship program
MEANWHILE, SBC said its CSR arm is currently accepting scholarship applications for Academic Year 2022-2023.
The lender said its scholarship program provides educational assistance to underprivileged and deserving students enrolled in eight partner schools in Metro Manila: Ateneo de Manila University; Chiang Kai Shek College; De La Salle University-manila; Far Eastern University-manila; Pamantasan ng Lungsod ng Maynila; Polytechnic University of the Philippines; University of the Philippines-diliman; and, University of Santo Tomas.