Puregold expands retailtainment in the digital age
PUREGOLD has reinvented its way of serving its customers. With 435 stores nationwide, more than a million app downloads and over three million social media followers, Puregold expands its retailtainment with a series of original content as a way to reach out to multitudes of digital users and spur them to a unique shopping experience.
Speaking on its latest successful undertaking on digital that is Puregold Channel, Vincent Co, President of Puregold Price Club, Inc. says, “We want to share nostalgic and engaging stories online that appeal to the organic audience we’ve built.” Its first series, “GVBOYS,” garnered more than five million collective views from Facebook and Youtube. It has since earned a feature in Euromonitor International, highlighting Puregold’s pioneering of a megatrend in the Philippines.
The Company’s digital pivot is very timely with its Puregold Mobile app, and complemented with original content in Puregold Channel. Such initiatives are poised to entertain consumers while leaving them with a strong brand perception. Not only does it appeal to new and broader demographics, Puregold’s distinct online presence is vital for staying ahead of the curve.
Co has buoyant expectations. “Storytelling is a powerful tool. Combining content with modern retailing, gives us more opportunities to connect with our customers,” Co explains.
Following up with an all-new offering, Puregold Channel has started airing its new digital series, “Ang Babae Sa Likod ng Face Mask” last June 11. In this fresh romantic comedy series, the iconic sari-sari store will be highlighted again. It is Puregold’s way to uphold its advocacy and support to small and medium enterprises— crossing over the digital space.