Tiktok ties up with etaily for online shop in PHL

POPULAR Chinese social media app Tiktok has appointed Philippine-based e-commerce enabler etaily as an official partner of its online trade platform.

The Tiktok shop was recently launched in the country wherein products can be added to the app users’ shopping carts through product anchors that are embedded into the videos, livestreams, and the Tiktok Product showcase tab which can be found in the seller’s page.

With their collaboration, etaily will help local and its partners’ brands to establish their presence through this channel, as it delivers to them end-to-end e-commerce solutions including community management, video production, live streaming, collaborations with content creators, store and order management, warehousing, and fulfillment.

according to etaily Cofounder and Chief Executive Officer (CEO) alexander Friedhoff, they will use this partnership to enable Filipino retailers to take advantage of the app’s aggressive user growth.

“We progressively find ways to advance our brands’ awareness and turn discovery into purchases—now with Tiktok’s new feature. There is a lot of untapped potential in this new era of shopping online. We are constantly promoting increased online retail visibility and growth for our brand partners, guiding them through all available e-commerce platforms,” he said.

Owned by Chinese company Bytedance, Tiktok is one of the fastestgrowing platforms in the world. For instance, the number of its users in the asia-pacific region grew by 17.7 percent this year. In the Philippines alone, there are 17,246,883 active Tiktok users and by 2026, emarketer said the figure is expected to reach 24,506,659.

The video app’s popularity has captured the attention of different age groups. Its partnership with etaily, whose database of nearly 1,200 nano-, micro- and macro-content creators can be of help to brands that aim to develop content on Tiktok’s platform.