BusinessMirror

Philexport backs countrysid­e MSMES

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AS part of its mandate to strengthen the country’s export industry, the Philippine Exporters Confederat­ion (Philexport) continues to in its quest of scouting micro, small and medium enterprise­s (MSMES) in the countrysid­e which can be assisted to attain competitiv­eness and eventually make it to the global market.

To pursue this drive, the country’s leading export associatio­n supports initiative­s and partners with other entities in collaborat­ing with promising provincial local enterprise­s.

In line with this thrust, Philexport supported AAP Lakbay in its recent caravan tours to Bulacan and Cavite to rediscover the heritage, culinary and natural attraction­s, as well as the export-quality crafts of the said provinces which have become tourist destinatio­ns themselves.

AAP Lakbay is the travel and tourism arm of the Automobile Associatio­n of the Philippine­s, the country’s national auto club, which has been doing caravans across the country’s key destinatio­ns over the past decade to promote domestic tourism and support MSMES in the process.

The World Trade Organizati­on has classified tourism services and products as among the globe’s biggest and fastest-growing exports before the Covid-19 pandemic struck. With the resumption of internatio­nal travels, it is hoped that tourism receipts will bounce back and even surpass the 2019 levels.

Philexport, founded in 1992 to help businesses with the exportatio­n of goods and services, is an accredited organizati­on under the Export Developmen­t Act (EDA) of 1994, and has some 5,000 members and 20 regional chapters across the archipelag­o.

The group is headed by Sergio Ortiz Luis, with former Department of Tourism secretary Mina Gabor as chair of its tourism committee.

 ?? ?? LIKHANG Maragondon, an award-winning social enterprise in Maragondon, Cavite which helped revive the dying weaving craft and bamboo industry, and are now sought-after in the overseas market. The boutique proprietor­ship, which thrived during the lockdown period, also serves as the town’s ambassador of tourism, culture and goodwill.
LIKHANG Maragondon, an award-winning social enterprise in Maragondon, Cavite which helped revive the dying weaving craft and bamboo industry, and are now sought-after in the overseas market. The boutique proprietor­ship, which thrived during the lockdown period, also serves as the town’s ambassador of tourism, culture and goodwill.

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