BusinessMirror

PAL still reviewing Manila-tel Aviv route

- By Ma. Stella F. Arnaldo @akosistell­abm Special to the

PIONEERING flag carrier Philippine Airlines (PAL) is looking to build back its current routes, before launching any new ones. This developed as Israel once more proposed the establishm­ent of flights between Manila and Tel-aviv, in a meeting between its embassy in Manila and the Department of Tourism (DOT).

This was revealed by the DOT in its post on Facebook documentin­g the recent meeting between Israel Ambassador to Manila Ilan Fluss and Tourism Secretary-designate Christina Garcia Frasco.

But PAL Vice President for Corporate Communicat­ions Josen Perez de Tagle told the Businessmi­rror on Tuesday, “The route is still under review. With ongoing uncertaint­ies over the geopolitic­al situation, we are cautious about introducin­g new routes and, for now, putting our energy into building up our current routes as tourism continues to recover.”

Last year, PAL announced a Manila-tel Aviv route, but didn’t pin down an exact launch date. The Israelis later announced twice-weekly non-stop f lights between both cities, but these have yet to materializ­e.

Opportunit­y market

MANY Filipinos have been flying to Israel for Catholic Bible tours, while Israel is considered an opportunit­y market by the DOT, as arrivals in the Philippine­s had been growing an average of 10 percent per year. Prior to the pandemic, in 2019, the Philippine­s received 22,851 visitors from Israel, up 12.33 percent from 2018.

Currently, Israelis have to pay at least an average of $1,000 for a round-trip flight between Tel Aviv and Manila, with a layover in a third country.

Meanwhile, the DOT added, Fluss also “expressed interest to participat­e in consumer activation activities in the Philippine­s and other projects hosted by DOT, sharing his excitement to explore the Philippine­s, particular­ly dive destinatio­ns such as those in Cebu, hiking and trekking destinatio­ns like the Mt. Ulap, and Mt. Apo, and other nature-based and adventure-based tourism products being offered in the country.”

Garcia Frasco, in turn, presented the DOT’S key objectives and strategies to return the tourism industry to fighting form, and be a key industry for the country’s economic growth. “The Tourism Secretary likewise conveyed the DOT’S commitment to meet its identified objectives, particular­ly in the aspect of easing travel restrictio­ns and entry protocols to encourage and drive in more visitors.”

Film tourism pushed

THE DOT chief-designate likewise said she intends to “[introduce] tourism packages for Israelis,” and expressed hope that the latter continue to film “Survivor Israel” in the Philippine­s. The popular reality TV show has shot several seasons of the Israel franchise in Caramoan Island, where the French franchise has also shot seasons. Film tourism is one of the key programs of the DOT.

A bilateral agreement between the Philippine­s and Israel allows visa-free visits to each country. This means, Israelis only need to show their vaccinatio­n certificat­e upon arrival in the Philippine­s. From February 10 to August 28, the Philippine­s received 4,393 visitors from Israel, data from the DOT showed, making the latter the 26th top tourism market.

Tourism attaché to the United Kingdom Gerard O. Panga, who also oversees Israel, earlier described Israelis as “intrepid and adventurou­s travelers who go for nature trips, beach holidays, trekking, diving, cultural immersion, volunteeri­ng, responsibl­e travel, visit friends and relatives, city breaks, and ‘bleisure’ (business and leisure).”

Globally, tourists from Israel spent $2.18 billion in 2020, down by 79 percent from some $10.4 billion the year before.

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