Tokyo Tokyo sales get boost from food trailers

Tokyo Tokyo, one of the leading Japanese fast-food restaurants in the country, said it is banking on the resilience of its food trailers which allowed the restaurant to reach its sales target for the year.

Without disclosing figures, genaline austero, the Marketing Head of the Japanese fast-food restaurant told reporters during a press briefing, “we have actually reached our target for the year.” She added that Tokyo Tokyo hit its sales target in the 2nd quarter of 2022.

Austero said Tokyo Tokyo owes this growth to the continued expansion of its stores, “primarily driven by the trailers and then the opening of the food stores, the dine-in stores, and then the new products that we keep launching month-on-month.”

Moreover, she said, the restaurant’s sales are “actually doing good”, as quarantine restrictions have eased.

The marketing chief of Tokyo Tokyo said the Japanese restaurant “pivoted ” amid the pandemic. austero said they decided to put up food trailers, in the hope of staying close to its customers, considering the mobility struggles at the height of the Covid-19 pandemic.

“So we pivoted, we put up these trailers, and it’s actually an opportunity. We saw an opportunity for Tokyo Tokyo with that pivot that we did because it has brought the brand—our stores, closer to our customers,” austero said.

“If before ‘yung customers ‘yung lumalapit sa amin para puntahan, bisitahin, kumain sa stores namin, ngayon mas malapit na kami sa kanila. Mas madali na nila kaming puntahan, mas madali na silang mag-order. puwede na sila mag-order via takeout or puwede magpadeliver.”

Austero also said the Japanese fast food restaurant will continue to expand the brand nationwide. “We’re opening our Cebu trailer next week.”

The two trailers that Tokyo Tokyo will launch next week in Cebu will rise in Banilad and Lapulapu cities.

Currently, austero said Tokyo Tokyo has 100 food trailers across the country and 70 food stores. a food trailer per shift employs around two employees, depending on their shift, the location and demands of the trailer.

She said Tokyo Tokyo trailers are also present in the countryside, specifically in pampanga, Tarlac, Laguna. The Cebu trailers are the first two trailers outside of Luzon.

Austero also said that despite the spike in the prices of raw materials, the restaurant was able to maintain the quality of its products largely on the efforts of its supply management team.

“We have a very good supply management team so they make sure that...we negotiate for the best possible price so that we are still able to maintain the quality that our customers are looking for because we don’t want to shortchange them.”

On Wednesday, the Japanese fast-food restaurant launched the Umami Fried Chicken.