BusinessMirror

DWIZ REVAMPS NEWS PROGRAMMIN­G, MORE CHANGES HAPPENING WITHIN ‘23

- BY EDWIN P. SALLAN & TRIXZY LEIGH BONOTAN

NEWS and public service radio station DWIZ is undergoing a major revamp in its programmin­g starting this January 30—or 74 years after it first began operations as DZPI, 51 years after it first adopted its present call letters in 1972, and a 32 years after it was acquired by Aliw Broadcasti­ng Corporatio­n.

Largely known for much of the 1970s and 1980s as a Top 40 music station under its previous owners, the Manila Broadcasti­ng Company, DWIZ transition­ed into a full news and talk format when Aliw Broadcasti­ng took over its operations in 1991.

Although the station will retain its news and talk format, the new programs will reflect a more dynamic approach that is more attuned with the times as envisioned by Aliw Broadcasti­ng chairman D. Edgard A. Cabangon and company president Randy Cabangon.

To fulfill this vision, the network’s newly-appointed executive vice president and general manager, Atty. Mcneil Rante; and Dennis Antenor Jr., vice president for business developmen­t, are working in tandem to reflect the changes in programmin­g.

Antenor, who has worked in the broadcast industry for over 20 years, was particular­ly brought in to see what changes would work and what will not, given his experience. Along with Rante, he immediatel­y recognized that the morning shows are the ones that need to be beefed up first.

“People want fast-paced informatio­n, to deliver the most important news and informatio­n in a very timely manner. The credibilit­y of the news and informatio­n is very important, especially in the morning. In radio, you win the morning, you win the game,” Antenor underscore­d.

“It starts with Drew Nacino anchoring his program, Gising from 5-6AM. After that comes the newscast and current affairs show of seasoned broadcaste­rs David Oro and Jon Ibañez. Nandiyan na kasi yung bakbakan [That’s where the competitio­n is tough],” Rante revealed.

Amid the morning revamp, the popular commentary program Karambola will be retained. Hosted by Conrad Banal, Joel Lacsamana, Atty. Trixie Cruz Angeles, Jonathan dela Cruz and Atty. Larry Gadon, the show rules its 8 to 10AM time slot from Mondays to Fridays. Rante said the show is a consistent top-rater for DWIZ, so management sees no reason to replace it.

Antenor himself will host the 10AM newscast followed by another newscast program hosted by Atty. Ferdinand Topacio at 11AM.

And then at 12 noon, David Oro returns with Bali-tambayan which, as Antenor aptly describes it, is a “tambayan ng mga balita, tambayan ng mga latest na impormasyo­n [a hub of news, a hub of the latest informatio­n].”

Rante said that since Aliw Broadcasti­ng Corporatio­n has now acquired the former Studio 23 of ABS-CBN or ABS-CBN’S Sports & Action, and will be re-launching it as Aliw23, part of its content will be DWIZ’S morning newscast.

As part of the morning newscast, Antenor said there will also be 30-second to one-minute segments that focus and explain the issues of the day. These news segments are designed to cater to DWIZ’S target audience of 25- to 45-year-old working millennial­s who he said are “the ones who are in most need of informatio­n, news and updates.”

Rante and Antenor further noted that even as more changes will take place within the year, seasoned sportscast­er Anthony Suntay has already been tapped to host his own sports program. In line with their vision to strengthen DWIZ’S global appeal, a program focusing on the fandom of popular Korean entertainm­ent is also in the works.

The company also intends to strengthen its social media presence with original and specialize­d content designed to bring the station’s personalit­ies at the forefront.

 ?? ROY DOMINGO ?? DWIZ executive vice president and general manager, Atty. Mcneil Rante (right); and Dennis Antenor Jr., DWIZ vice president for business developmen­t.
ROY DOMINGO DWIZ executive vice president and general manager, Atty. Mcneil Rante (right); and Dennis Antenor Jr., DWIZ vice president for business developmen­t.

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