Angeles-based beauty company opens corporate headquarters
IF there was a list of the top three women I admire in the beauty industry, Rhea AnicocheTan would definitely be on it. I have written a number of times about how this woman founded Beautederm Corp. over 10 years ago with a capital of P3,500. Since then, she has grown it into a full-blown beauty empire, providing a source of livelihood for many Filipinos.
“Sipag at tyaga [hard work and patience]” is what Miss Rei, as I call her, would tell me and others who ask about the secret to success.
When Beautederm was still a small brand, Miss Rei dreamt of someday getting celebrity brand ambassadors and endorsers, and she did make this come true. Truthfully, any Filipino celebrity would dream of being a Beautederm brand ambassador. The roster, which includes Lorna Tolentino, Bea Alonzo, Sylvia Sanchez and her children Arjo and Ria, Marian Rivera and Dingdong Dantes, Darren Espanto, Bianca Umali, Piolo Pascual and Sam Milby, is like a who’s who of the Philippine entertainment scene.
Miss Rei is thrilled when the company’s brand ambassadors don’t just endorse the products but actually use them because, really, she and her team have painstakingly conceptualized and created each product for everyone to enjoy. For instance, the company launched during the pandemic Caress Ethyl Alcohol, which sanitizes hands and leaves them with a subtle green tea fragrance. Also launched during the pandemic were the Reiko and Kenzen Health Boosters, which are health supplements.
One of the things I admire about Miss Rei is that through Beautederm, she provides resellers, distributors and franchisees with a source of livelihood. Many of her celebrity brand ambassadors are also Beautederm resellers or franchisees. I remember my friend Nickie once telling me that he attended a convention of Beautederm franchisees and distributors, and everyone present had amazing skin.
During the height of the pandemic, Miss Rei was one of my favorite people to chat with. She has this cheerful spirit that really has a good effect on people. I remember that she even donated one of her Birkin bags to benefit people affected by Covid-19. She also donated PPES, sanitizing alcohol, face masks and other pandemic essentials to anyone who needed it. She would even send me some essentials like Beautederm soaps and sanitizing alcohol all the way from Pampanga.
The company has many scholars and is good to its employees. I would love to elaborate on the latter but I’d need to ask for Miss Rei’s permission first.
One of the things Miss Rei and I always talked about in the past two years was the Beautederm corporate headquarters. She’d been dreaming of consolidating all her businesses in one place and also building a lifestyle hub in Angeles City, Pampanga.
Finally, Miss Rei has made her dream come true and the company’s corporate headquarters—housing luxury brands store A-list Avenue, aesthetic clinic Beautéhaus, AK Studios ideal for photo shoots and video productions, and fusion restaurant and café Beauté Beanery—has been formally inaugurated.
“Each person who ever believed and continues to believe in my vision has impacted every brick, metal and stone of this building. I did not accomplish this alone because I certainly had help. I dedicate this to all our customers not only here in the Philippines but around the world as well, and to my hardworking staff, my brand ambassadors, and all our resellers, distributors and franchisees,” said Miss Rei during the ribbon-cutting event formally signifying the building being now open to the public.
Of course, the building also houses Beautederm’s corporate headquarters and what I think will be a store offering the company’s products.
Among those present during the event were Beautederm brand ambassadors Bea Alonzo, Sylvia Sanchez, Lorna Tolentino, Jane Oineza and Darren Espanto. The Beautederm building’s interiors are tastefully done in neutral colors and all around, you’ll see some of Miss Rei’s collection of artworks. In some of the rooms, including the reception, you’ll also see some of her Louis Vuitton trunks. The beautiful interiors were done by PYS Builders, Albero, and J & A Living Interior Design.
So, if you’re ever in Angeles City in Pampanga, do drop by the Beautederm corporate headquarters at Lot 2 Block 19 corner San Jose Street, Mcarthur Highway.