BPI rebrands asset mgt firm for client relations
THE wealth management arm of the Bank of the Philippine Island (BPI) has changed its name to BPI Wealth–a Trust Corp. In a statement on Tuesday, the Ayala-led bank said it changed the name of BPI Asset Management and Trust Corp. “to better connect with various client segments.”
BPI also said the change in name will also help its wealth management arm to communicate its expertise as a leader in the asset-management and wealth-management space.
“At BPI Wealth, we will continue to be [a] trusted partner in navigating volatile financial markets, in guiding investment decisions, in constructing portfolios and in creating a legacy for future generations,” BPI Wealth President and CEO Maria Theresa D. Marcial was quoted in the statement as saying. “We will continue to offer the bestin-class asset and wealth management solutions.”
Marcial added that BPI Wealth’s new identity and positioning is anchored in its investment process, risk management framework, class investment professionals and wealth advisors and investment solutions.
The company said it also renewed its “commitment to deliver superior customer experience for its individual, corporate and institutional clients.”
The company also unveiled a new campaign that echoes its “commitment to empower customers to fulfill their highest aspirations with the help of BPI Wealth.”
“We recognize that our clients want a name they can trust to address their complex financial needs. They want a name they can trust to help grow their hard-earned money. They want a name they can trust so they worry less about their investments, so they can do more, explore more and live more. That is our brand promise,” Marcial said.
BPI Wealth is a wholly-owned subsidiary of the Bank of the Philippine Islands authorized to engage in trust and other fiduciary services.
Citing a “strong capital position and an independent trust governance structure,” BPI Wealth considers itself as the “largest standalone trust corporation” in the Philippines, with P875 billion in assets under management as of December 31, 2022.