Balai Pandesal taps stores in Cebu

Listed Balai ni Fruitas inc. on Wednesday said it is expanding the distribution of Balai Pandesal baked goods in Cebu by tapping supermarkets and convenience stores.

supermarkets in Cebu that will carry Balai Pandesal baked goods include Gaisano Country Mall, Gaisano Main Colon and Gaisano Market square. Balai Pandesal baked goods are also available in two branches of 24 summit Pharmacy in Cebu.

Additional Metro Gaisano supermarkets are expected to carry Balai Pandesal products soon, the company said. these include branches in Ayala Center Cebu, super Metro Colon, Metro Colon, super Metro Lapu and super Metro Mambaling.

the company said the move complements the growing online presence of Balai Pandesal in Cebu. Patrons of Balai Pandesal in Cebu can purchase its baked goods through www.balaimart.com, Fruitas’s group-wide e-commerce website. At the same time, Balai Pandesal is now available in more locations in Cebu through Grabfood and Foodpanda.

Balai Pandesal is available in its anchor store in Cebu located at 30 Cabarrubias st., tisa, Cebu City. seven other community stores within the Fruitas network in Cebu, including five soy and Bean, one House of Fruitas, and one Fruitas House of desserts, also sell Balai Pandesal baked goods.

“We reiterate our vision for Balai to be part of each Filipino household’s daily habit. We have further expanded the distribution of our baked goods outside our stores and we see great prospects in this initiative. We are further exploring opportunities to make Balai Pandesal more accessible to Filipinos across the nation,” Lester Yu, the company’s president and CEO, said.

Balai’s revenues in January to september 2022 more than doubled to P234 million. Net income for the period reached P23 million, which translates to a net margin of 10 percent.