BusinessMirror

Govt banks on Kadiwa to make food affordable

- By Samuel P. Medenilla @sam_medenilla

PRESIDENT Ferdinand R. Marcos Jr. said the government will tap its Kadiwa ng Pangulo outlets to “indirectly control” prices and keep basic commoditie­s affordable.

In an interview with reporters in Bulacan last Wednesday, Marcos said the Kadiwa stores are “a reliable alternativ­e” to private sector retailers for consumers.

“We can dictate the price [of products] in the Kadiwa. We don’t have to follow market prices. That is what we have done when there was a shortage in onions, sugar and rice,” Marcos said in Filipino. “If there is a shortage or a drought, we can make sure the price of goods will remain low.”

The Kadiwa program is a joint initiative of the Department of Trade and Industry (DTI) and the Department of Agricultur­e (DA), which enables agricultur­e suppliers to directly sell their products to consumers.

Marcos also said the government is targeting to make Kadiwa outlets sustainabl­e by boosting local agricultur­al production.

“We have to increase production so the Kadiwa [outlets] would continue to increase. If there is plenty of supply, the prices [of agricultur­al commoditie­s] will go down.”

Last Wednesday, Marcos led the launch of the latest Kadiwa ng Pangulo in San Jose del Monte in Bulacan.

Currently, the Presidenti­al Communicat­ions Office (PCO) said sales of Kadiwa outlets nationwide have reached P415 million. PCO also claimed that the program has benefited more than 1 million families and 26,000 farmers and fishermen.

Last month, the president said he is targeting to put up more Kadiwa centers across the country, specifical­ly in local government units (LGU).

“So, this Kadiwa program will just continue because now we are considerin­g to evolve it. These won’t be so-called pop-up centers, but we will have a permanent Kadiwa center in various LGUS. We are studying the potential sites.”

The president made these remarks after the launch of “Kadiwa ng Pangulo para sa Manggagawa­ng Pilipino” in the Trade Union Congress of the Philippine­s (TUCP) labor center in Quezon City.

“By eliminatin­g layers and intermedia­ries, including unscrupulo­us smugglers, traders, and cartels, who must be prosecuted, the Kadiwa para sa Manggagawa empowers farmers and micro, small, and medium enterprise­s to sell their affordable high-quality produce directly to ordinary Filipino consumers especially for Filipino workers,” TUCP said.

 ?? PHILIPPINE NEWS AGENCY PHOTO BY ALFRED FRIAS ?? PRESIDENT Ferdinand R. Marcos Jr. brings the Kadiwa ng Pangulo to the City of San Jose del Monte, Bulacan, on Wednesday, April 19, 2023. The Kadiwa in San Jose features around 50 sellers from the Department of Agricultur­e, Bureau of Fisheries and Aquatic Resources, Department of Trade and Industry, Department of Social Welfare and Developmen­t, and Department of Labor and Employment, as well as sellers from the local government unit of San Jose del Monte.
PHILIPPINE NEWS AGENCY PHOTO BY ALFRED FRIAS PRESIDENT Ferdinand R. Marcos Jr. brings the Kadiwa ng Pangulo to the City of San Jose del Monte, Bulacan, on Wednesday, April 19, 2023. The Kadiwa in San Jose features around 50 sellers from the Department of Agricultur­e, Bureau of Fisheries and Aquatic Resources, Department of Trade and Industry, Department of Social Welfare and Developmen­t, and Department of Labor and Employment, as well as sellers from the local government unit of San Jose del Monte.

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