CBTL Malaysia opens store in economic hub

JOLLIBEE Foods Corp.-owned The Coffee Bean & Tea Leaf (CBTL) Malaysia on Tuesday said it opened its 150th café in Sierra Fresco, Puchong, Malaysia.

Located in the prime economic hub of Selangor, Malaysia, Jollibee said the brand is “going full steam ahead” on its commitment to bringing the best of coffee and tea from around the world.

CBTL Malaysia launched its first café in Kuala Lumpur’s KL Plaza in 1997 and has expanded its presence in the country since.

“The brand’s success underscores its steadfast focus on serving authentic, diverse flavors of coffees and teas from different parts of the globe—using only ingredients of the highest quality—and elevating the customer experience through constant innovation,” Jollibee said.

Ernesto Tanmantiong, Jollibee president and CEO, said this is a milestone moment for the brand and is a testament to the brand’s commitment to innovation and growth.

“The opening of our 150th café in Malaysia, which adds to the brand’s expanding footprint of over 1,000 cafés across 20 plus countries globally, signifies Jollibee Group’s commitment to the accelerated growth of The Coffee Bean & Tea Leaf brand,” Tanmantiong said.

“Malaysia is home to the brand’s third-largest café network in Asia, and with the support of its people, customers, and the Malaysian community, we hope to bring the authentic coffee and tea experience to even more places in the country.”

“This is an exciting time in our growth story as we build on our strong legacy to become a modern global coffee & tea house that allows people to see the world in new ways through new flavors and experiences. Asia remains a focus for our expansion where we continue to see strong demand for specialty coffee and tea,” John in de Braekt, CEO of The Coffee Bean & Tea Leaf Brand, said.

The new café features a spacious floor area of 2,800 square feet which houses a large seating area, including a community table for 8, that can accommodate up to 110 customers and visitors.

The café’s contemporary interiors boast an open space concept, with arches featured prominently. A nod to the brand’s roots, South Californian motifs adorn the new café, while sunshine-like lighting evokes a warm and inviting ambiance.

While innovation remains a key focus for the brand, CBTL Malaysia plans to further enhance customer accessibility by expanding its drive-thru services. Through this, the brand aims to provide a better on-the-go experience for more customers.

“Ever since we made Malaysia our home with its first The Coffee Bean and Tea Leaf café back in 1997, we have continued to uphold our commitment to delivering a unique experience in every cup or on every plate. In turn, we are grateful to have our passion reciprocated by Malaysians, who continue to support us in making our cafés a space of community,” Mohamed Amar Shah, managing director of CBTL Malaysia, said.

CBTL’S brand’s expansion forms part of Jollibee’s vision to be one of the top 5 restaurant companies in the world.