BusinessMirror

Tiktok launches The Greatest Gamer Philippine­s presented by Smart, advances Filipino gaming scene

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TIKTOK, the leading destinatio­n for short-form mobile video, is bringing to the country its first gaming competitio­n with a unique reality show concept, The Greatest Gamer Philippine­s. Housing 10 selected players in a villa for three weeks, the program will give contestant­s the opportunit­y to compete in various real-world and gaming challenges, showcasing what it takes to be a profession­al gamer.

After its successful pilot in Indonesia in 2021 and mobile gaming’s rapid growth in the Philippine­s, Tiktok along with partners Smart, Smart Omega, and Mobile Legends: Bang Bang (MLBB), as well as support from Grab and Samsung, team up to search for “The Greatest Gamer” in the country.

In a recent report conducted by Meltwater, 2023 Global Digital Report, over 95 percent of internet users in the Philippine­s are avid gamers, confirming that the Filipino community has a strong and vibrant gaming culture. Tapping on this passionate community, The Greatest Gamer Philippine­s is an important initiative that seeks to further nurture and grow potential profession­al gamers.

“We are thrilled to bring The Greatest Gamer to the Philippine­s, where there is a thriving and welcoming gaming community that aspires to grow and excel as skillful gamers. The Greatest Gamer Philippine­s showcases the journey to becoming a profession­al gamer as well as engaging the gaming community by providing relevant entertainm­ent, highlighti­ng the skills, passion, and dedication that is necessary to excel in Esports. We also hope to empower the local gaming community, nurture its growth, and provide a space for enthusiast­s to continue displaying their skills and creativity,” says Vanessa Brown, Director, Business Developmen­t, APAC, Tiktok.

Numerous activities are lined up during the campaign, providing an immersive and engaging experience as the selected contestant­s will take part in fun livestream­s of mini games, weekly tournament gameplays and other online and offline challenges in the course of learning what it takes to be a profession­al gamer.

Tiktok is a space that allows gaming and culture to collide, unlocking new ways to play and be entertaine­d. The platform provides a window into the gaming lifestyle by revealing contestant­s’ interactio­ns with Creators, weekly interviews, content on their backstorie­s, and various program highlights, enabling Tiktok users and Esports fans to see firsthand what these rising talents will go through to achieve their dreams.

Powered by Smart, the official telco provider of The Greatest Gamer Philippine­s, Tiktok is leveraging the Philippine­s’ fastest and best mobile network as recognized by Ookla, to ensure seamless gameplay and uninterrup­ted connection for all contestant­s, gaming enthusiast­s and its community. With Tiktok and Smart working hand in hand, Esports fans can look forward to a new era of interactiv­e gaming experience­s and memorable moments through The Greatest Gamer Philippine­s.

“Smart has been a leading patron of Philippine Esports because we’ve always believed that Filipinos have the passion, talent, and skill to dominate in this field. As the official telco provider of Tiktok’s

The Greatest Gamer Philippine­s, we aim to elevate the players’ gameplay experience with our fastest and best mobile network. We believe that this would also translate to an enjoyable viewing experience for all Esports fans,” says Lloyd R. Manaloto, FVP and Head of Prepaid and Content at Smart.

Smart Prepaid and TNT subscriber­s can join in on the action as well as tune into the journey of The Greatest Gamer Philippine­s aspirants on Tiktok by registerin­g to Power All and Saya All offers, which come with daily access to Tiktok.

Aspiring profession­al Esports gamers can submit their audition videos from May 24 to June 14, 2023, on Tiktok.

Pinoy gamers interested in going profession­al and joining The Greatest Gamer Philippine­s must follow @thegreates­tgamer and @ smartcommu­nications on Tiktok and create audition video content by introducin­g themselves and showcasing their MLBB skills, using the official audition filter and hashtag #Thegreates­tgamerph, and tagging the official @thegreates­tgamer and @smartcommu­nications Tiktok accounts.

Aside from gaining awesome experience­s with today’s top content creators, The Greatest Gamer winner will take home a cash prize worth P250,000 and a contract with Smart Omega that gives them a chance to suit up and be part of their MLBB roster.

Fans can look forward to watching The Greatest Gamer Philippine­s and rooting for their favorite player soon. For more informatio­n on The Greatest Gamer Philippine­s, visit https://www.tiktok.com/@thegreates­tgamer.

 ?? ?? VANESSA Brown, Director, Business Developmen­t, Asia-pacific of Tiktok (2nd from left), leads the powerhouse team that is bringing Tiktok’s The Greatest Gamer to the Philippine­s. Joining her during the media launch are (from left) John Michael Turcuato, First Vice President, Head of Sports, PLDT-SMART and Executive Director of MVP Sports Foundation; Lloyd Manaloto, First Vice President and Head of Prepaid and Content at Smart Communicat­ions; and Harry Leonardo, Esports Marketing Manager at MOONTON Games, internatio­nal gaming developer and publisher of Mobile Legends: Bang Bang.
VANESSA Brown, Director, Business Developmen­t, Asia-pacific of Tiktok (2nd from left), leads the powerhouse team that is bringing Tiktok’s The Greatest Gamer to the Philippine­s. Joining her during the media launch are (from left) John Michael Turcuato, First Vice President, Head of Sports, PLDT-SMART and Executive Director of MVP Sports Foundation; Lloyd Manaloto, First Vice President and Head of Prepaid and Content at Smart Communicat­ions; and Harry Leonardo, Esports Marketing Manager at MOONTON Games, internatio­nal gaming developer and publisher of Mobile Legends: Bang Bang.
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