PRURIDE Philippines helps boost Clark for MICECON 2024

MORE than 4,000 cycling enthusiasts took part in the return of the first leg of PRURIDE Philippines last May 21 at the Clark Global City inside the Clark Freeport. Clark Development Corporation (CDC) President and CEO Atty. Agnes VST Devanadera emphasized the significance of events like PRURIDE Philippines in showcasing Clark’s readiness for MICECON 2024. She cited how these events solidify Clark as a leading choice for future MICE activities, contributing to its continuous growth and appeal as a thriving business and tourism hub. “We can see that the success of events like PRURIDE Philippines indicates our journey towards MICECON 2024,” Devanadera said. “These initiatives not only contribute to a healthier community but also highlight Clark as a premier destination for sports and events.” “We look forward to hosting more exciting events that will further solidify our position as a top choice for MICE activities in the years to come,” she added. Cycling enthusiasts of all ages came together for an inclusive event that catered to different skill levels and preferences. Riders took part in 30-km, 60-km, and 100-km Gran Fondo categories. Families also enjoyed their own adventure with the 5-km Family Fun Ride. PRURIDE advocates Gretchen Ho, Kim Atienza and Zoren Legaspi and personalities including Senator JV Ejercito, Anthony Sunday and Sponge Cola took part in the event. Aligned with Prulife UK’S 175th anniversary, PRURIDE Philippines commemorates a century of Prulife’s steadfast presence in Asia, according to Eng Teng Wong, President and CEO of Pru Life UK. Wong expressed his excitement about the return of PRURIDE Philippines and emphasized that the event goes beyond being just a cycling event—it highlights the commitment to promoting health and wellness. “Let’s encourage each other to join Pruride and prioritize our health and happiness,” Wong said. “So, let’s go for a ride and let’s PRURIDE.” The second leg is scheduled May 28 at CCLEX Food Park in Cebu.