Shiseido’s age inclusive collection Vital Perfection gets tech-driven revamp
SINCE the pandemic, I have gone through two jars of Shiseido’s Vital Perfection Uplifting and Firming Cream. I like it because it’s very moisturizing and does have firming properties.
The Japanese brand’s popular age inclusive cream has been revamped with the strengthening power of Shiseido’s patented Safflowerred and Reneurared technologies, and is now called Vital Perfection Uplifting and Firming Advanced Cream.
Safflowerred is derived from the Mogami Safflower, which is commonly used to improve blood circulation and beautify the skin. This flower comes from Japan’s Yagamata Prefecture where the women are said to be the most beautiful. On the other hand, Reneurared allows the nerves in your skin to detect active ingredients better so that your skin can respond and regenerate faster, optimizing blood flow and oxygen level.
“These technologies work synergistically to enhance the skin’s nutrient network, ensuring optimal nutrient delivery in our skin to address the triple challenges of aging: firmness, lifting and dark spots. In one week, see a 35 percent firmer, brighter and more lifted look with reduced wrinkles,” said Shiseido in a media release.
Through its #Potentialhasnoage campaign led by Vital Perfection Global Ambassador Anne Hathaway, the brand aims to embrace graceful aging.
“I’m so honored that they [Shiseido] felt I was a fit. They’re a brand that’s been synonymous with the highest quality for so many generations; they have such integrity. I’m just really, really thrilled they felt that I am somebody who could effectively reflect that,” Hathaway told Vogue after she was named Shiseido Vital Perfection ambassador last year.
Last week, Shiseido Philippines gave members of the media an exclusive sneak peek on Vital Perfection’s improved formula. We saw the efficacy of the product when it was applied on a model using Shiseido’s massage technique of thumbs resting on the jaw. The model’s jawline was measured before and after and there was a reduction of 6mm. The side where the product was applied was also significantly lifted. The process was similar to a lymphatic drainage massage except that it was quicker.
Of course, the effect is temporary so it is encouraged that you do it regularly, maybe even nightly. Pre-massage, Shiseido also encourages some facial exercises to improve skin laxity and tone. First, you lift your head with your mouth closed to 10 counts.
Then, you repeat this process twice, once with your mouth pursed as if kissing someone and then with a smile (both to 10 counts). I love the Vital Perfection Uplifting and Firming Advance Cream, which “melds” with a wonderful texture and the elegant, fresh scent of the noble orchid.
The revamped Vital Perfection line also includes two new creams. The Vital Perfection Concentrated Supreme Cream (P9,250) is a highly potent cream with twice the Safflowerred concentration compared to the Uplifting and Firming Advanced Cream.
It also has an additional skin benefit of sculpting the face as it activates facial muscles and improve lymph flow for a sharper look after just one week of use. If you want a cream with a lighter consistency, there is the Vital Perfection Uplifting and Firming Advanced Soft (P7,050). The smooth, luxurious formula has a lighter touch and quick absorption. All three creams are refillable, which I love. I think most Shiseido creams are refillable.
Shiseido Asia-pacific will highlight the revamp of Vital Perfection at the first-ever Asia-pacific event “Journey of Potential” in Bangkok as part of the #Potentialhasnoage campaign.
The Philippines’ Sarah Lahbati and Sofia Andres, Shiseido Thailand Win Metawin and Violette Wautier, Shiseido Korea brand ambassador Lee Sungkyung, and Shiseido Taiwan skincare ambassador Alice Ko will be at “Journey of Potential,” a first-ofits-kind immersive launch party that drives the #Potentialhasnoage message to beauty users around the world. The party brings to life decades of Asian skin expertise and research in the Invisible Nutrient Network (INN), which infuses luxury skincare with superior and advanced technologies.
In the Philippines, customers will be able to learn more about the revamped Vital Perfection Advanced Cream, enjoy exciting campaign perks on and offline with pop-ups in Metro Manila malls, expert consultations via the Skin Visualizer and expert beauty consultants, and 15-minute “Firm, Lift & Brighten” services that can instantly wipe out at least 1mm off of your facial contours at Shiseido counters. Local recruitment sets for new customers are available, as well as bundles with Shiseido’s hero product Ultimune.