Tar­get­ing Mac­tan’s grow­ing work­force

Cebu Daily News - - PROPERTY -

Pri­land to build six 17-storey tow­ers to ad­dress hous­ing needs of MEPZ work­ers

TT­hou­sands of work­ers are em­ployed in ex­port pro­cess­ing zones and in­dus­trial parks. But a lot of these work­ers can­not af­ford the lux­ury res­i­den­tial units mostly sold within the is­land.

In or­der to ad­dress this, Pri­land De­vel­op­ment Corp. is build­ing a six-tower con­do­minium projects along Hu­mayHu­mayRoad in Barangay Basak, La­puLapu City.

Named as Paseo Grove, the project is lo­cated near the back­gate of the Mac­tan Ex­port Pro­cess­ing Zone II.

It is also just a 10minute drive from the Cebu Light In­dus­trial Park.

“Our main tar­get mar­ket here are those work­ing i nside MEPZ 2. Those are 20,000-strong prospect clients to serve. We are bring­ing this project closer to them,” said Irvin Paul Pas­tor­iza, sales man­ager of Pri­land.

Aside from work­ers in the Mac­tan area, Pas­tor­iza said they also want to cater to in­vestors who fre­quently travel to Cebu since the project is also lo­cated near the Mac­tan-Cebu In­ter­na­tional Air­port (MCIA).

The en­tire project will have a to­tal of six tow­ers, each with 17 floors.

A to­tal of 2,100 con­do­minium units will be avail­able once the en­tire project will be fin­ished. These in­clude stu­dio units, one-bed­room units, and twobed­room units.

Paseo Grove was launched by Pri­land last Thurs­day dur­ing their Christ­mas party with agents and bro­kers.

“The prob­lem now in Mac­tan is traf­fic. So we de­cided to put up a project de­signed for those in the work­ing zone, in the ex­port pro­cess­ing zone. If they are closer to their work­place, they don’t need to go far,” said Pri­land Pres­i­dent Ra­mon Carlo Yap.

Pas­tor­iza fur­ther ex­plained that while there are thou­sands of work­ers in the MEPZ 2 alone, there is still a short­age of hous­ing projects in Mac­tan Is­land.

What are cur­rently avail­able are house and lot projects or lux­ury con­do­minium projects that cost at least P6 mil­lion, he said.

“Work­ers in the MEPZ will have a hard time in­vest­ing P6 mil­lion for a res­i­den­tial unit,” he said.

Paseo Grove is Pri­land’s first con­do­minium project in Mac­tan Is- land.

Their two other projects are hor­i­zon­tal hous­ing projects.

For Paseo Grove, their stu­dio units, which are 21 square me­ters big, cost P1.79 mil­lion each.

On the other hand, their two-bed­room units, which are 45square me­ters and comes with a bal­cony, costs, P4.2 mil­lion each.

Ac­cord­ing to Pri­land Gen­eral Man­ager Marcelino Re­lam­pa­gos, the en­tire Paseo Grove stands in a one-hectare lot.

For 2019, the de­vel­oper will be fo­cus­ing on work­ing with their doc­u­men­tary re­quire­ments in­clud­ing their build­ing per­mits.

Right now, Re­lam­pa­gos said they have started with site de­vel­op­ment of the lot where the project will rise.

“We will start con­struc­tion by Jan­uary 2020. The first build­ing is ex­pected to be com­pleted by De­cem­ber 2021. The last build­ing will be com­pleted by De­cem­ber 2026. This means one build­ing will be com­pleted per year,” Re­lam­pa­gos said.

Pri­land re­mains op­ti­mistic with the real es­tate in­dus­try in Cebu, es­pe­cially in Mac­tan.

For 2019, the de­vel­oper has al­ready iden­ti­fied four projects which they will be launch­ing.

Of these, two are in Mac­tan — one sub­di­vi­sion and one con­do­minium projects in Barangay Punta En­gaño.

“For us, we saw the econ­omy boom in Mac­tan be­cause of the air­port and the bridge. Each of our project is tar­geted to a spe­cific mar­ket,” Yap ex­plained.

For their up­com­ing condo project in Punta En­gaño, Yap said this will be tar­geted to the lower mar­ket and they will not be com­pet­ing with the higher-end project and re­sorts in the area.

Their other two projects will be in Cebu City and in Ca­gayan de Oro.


This is an artist’s per­spec­tive of the Paseo Grove, a six-tower con­do­minium de­vel­op­ment along Hu­may-Hu­may Road, Barangay Basak, Lapu-Lapu City.

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