Cartier de­scends into the wa­ters of Cebu, de­but­ing a diver’s watch in an ex­pe­di­tion led by Jean- Bap­tiste Tardy


When top lux­ury brand Cartier an­nounces some­thing new, it is al­ways done in a grand way. But with the launch of its sports watch, they made sure that the whole af­fair was def­i­nitely large in scale. So big, in fact, that it in­volved whale sharks. Jean-Bap­tiste Tardy, Cartier Area Man­ager for South­east Asia, flew in from Sin­ga­pore to Cebu to in­tro­duce the Cal­i­bre de Cartier Diver Watch at Moven­pick Ibiza Beach Club early this month. Rus­tan’s Group of Com­pa­nies Di­rec­tor Maria Teresa Tan­toco-En­riquez and Re­nato En­riquez, to­gether with life­style ed­i­tors, flew in from Manila to at­tend the event.

A few days be­fore, Tardy led a group of jour­nal­ists in a deep- sea div­ing ac­tiv­ity in Os­lob, Cebu to let them test and see for them­selves the diver watch in ac­tion— as they swam with the bu­tand­ing, or whale sharks that can grow as much as 40 feet and weight more than 47,000 pounds.

The Cal­i­bre de Cartier Diver, which comes in ei­ther gold or steel with a black strap, is a sleek and el­e­gant take on a tech­ni­cal watch, with thick crys­tal glass and prop­er­ties that en­sure wa­ter re­sis­tance of up to 300 me­ters. Cartier is ex­clu­sively dis­trib­uted by Stores Spe­cial­ists Inc.

Newspapers in English

Newspapers from Philippines

© PressReader. All rights reserved.