SPORTS MEETS LUXURY
Cartier descends into the waters of Cebu, debuting a diver’s watch in an expedition led by Jean- Baptiste Tardy
When top luxury brand Cartier announces something new, it is always done in a grand way. But with the launch of its sports watch, they made sure that the whole affair was definitely large in scale. So big, in fact, that it involved whale sharks. Jean-Baptiste Tardy, Cartier Area Manager for Southeast Asia, flew in from Singapore to Cebu to introduce the Calibre de Cartier Diver Watch at Movenpick Ibiza Beach Club early this month. Rustan’s Group of Companies Director Maria Teresa Tantoco-Enriquez and Renato Enriquez, together with lifestyle editors, flew in from Manila to attend the event.
A few days before, Tardy led a group of journalists in a deep- sea diving activity in Oslob, Cebu to let them test and see for themselves the diver watch in action— as they swam with the butanding, or whale sharks that can grow as much as 40 feet and weight more than 47,000 pounds.
The Calibre de Cartier Diver, which comes in either gold or steel with a black strap, is a sleek and elegant take on a technical watch, with thick crystal glass and properties that ensure water resistance of up to 300 meters. Cartier is exclusively distributed by Stores Specialists Inc.