Celebrity blog­ger Kryz Uy is wield­ing her on­line in­flu­ence with a new set of codes

Cebu Living - - Cover Story - By PRIS­TINE L. DE LEON Im­ages by SAM LIM

Hailed as In­flu­ence Asia’s top beauty in­flu­encer last De­cem­ber, Kryz Uy has held sway over the sphere of blog­ging and so­cial me­dia since her wired generation dis­cov­ered the power of post­ing on­line. “[I used to be] a worka­holic. I was so anal, I wanted to con­trol ev­ery­thing,” she con­fesses. But on her In­sta­gram ac­count, cur­rently 352,000 fol­low­ers strong, she re­cently posted a photo of her­self caught in the mid­dle of a rain of feath­ers, do­ing an im­prov bal­let pose—and show­ing a bit of spon­tane­ity.

“I prac­ti­cally live in flats now: sneak­ers, san­dals, or Birks,” says Uy, who used to sport smokey eyes and high heels the mo­ment she left the house. “I guess it’s also a sign of ma­tu­rity.” As she adds a brand and a book to her name, the 26-year-old tells us she has no idea what the trends are now. You can hardly call this a re­birth, but Uy is mak­ing her brand evolve by sim­ply re-es­tab­lish­ing an im­age she can call en­tirely her own.

How will this year be dif­fer­ent for you?

I’m ac­tu­ally launch­ing a book by March, a “be­hind-the-blog.” My whole team is from Cebu. It’s re­ally a proud mo­ment for us. I’m launch­ing quite a num­ber of things, in­clud­ing a brand. They’re still in the works so I don’t want to jinx any­thing. It’ll be a busy year. I’m think­ing of fly­ing to the Caribbean in Au­gust, and maybe Europe in May or June.

Your style has shifted to more com­fort­able wear. What trends are you see­ing nowa­days?

I used to be the cre­ative di­rec­tor for the fash­ion brand What a Girl Wants, and we sub­scribed to WJSN, a trend fore­cast­ing net­work. I’ve al­ready tried every trend in the in­dus­try. You name it: stacked ban­gles, heel­less shoes, asym­met­ric skirts. I feel like I’ve come into terms with my own per­sonal style now. I guess it’s also a sign of ma­tu­rity. That’s why I also tran­si­tioned my blog into travel and life­style top­ics. Be­fore, I re­ally re­searched what’s trend­ing for each sea­son. Now, my free time is spent ex­pe­ri­enc­ing things rather than re­search­ing. I don’t even know what the trends are now.

So­cial me­dia is a fast-shift­ing land­scape. How are you mak­ing your brand evolve?

I re­cently learned how to edit videos. I’m a one-woman team, and my videos are a work in progress. I also de­vel­oped an app be­cause peo­ple these days ac­cess the In­ter­net through their mo­bile de­vices; they’re a more im­me­di­ate way to read blogs. I’m [also] col­lab­o­rat­ing with cre­ative peo­ple in the in­dus­try. I want to see what other creatives are ca­pa­ble of.

How do you sus­tain a beauty rou­tine?

My beauty rule is to cleanse, tone, mois­tur­ize, then sleep. In the morn­ing, I ap­ply fa­cial mist, mois­tur­izer, sun­block, and then makeup. I love Marie France and Fa­cial Care Cen­ter. I have been go­ing there as a kid, and it’s where I got my laser light. My par­ents also go there, my sis­ters go there. It’s al­ready part of our fam­ily. [Last year I was part of their] ad­vo­cacy against breast can­cer.

In a post, you said we’re past the age of Maria Claras. What is the mod­ern Filip­ina ex­actly?

My mom told my sis­ter, “Guys don’t like it when women are too smart. You have to play [your in­tel­li­gence] down.” It’s old-fash­ioned think­ing. Be­fore, it’s so Filipino to think that women [with] too much makeup, who are pow­er­ful, aren’t good to look at. I meet many peo­ple in dif­fer­ent in­dus­tries; the top-rank­ing po­si­tions [are held by] women. It’s in­spir­ing. In a more masa set­ting, the con­cept of the mod­ern Filip­ina [is still un­ac­cepted], so there’s a big re­spon­si­bil­ity on the part of us in­flu­encers; [here], the main source of in­for­ma­tion is tele­vi­sion. Dur­ing the re­cent Metro Manila Film Fes­ti­val, cine­mas were only show­ing films that made money. [We left out themes] that aim to ed­u­cate. Te­le­seryes have ex­ag­ger­ated plots. It’s a for­mula that works for the Philip­pine mar­ket, but we can’t stick only to what works. We need to ed­u­cate the mar­ket [for them] to change, to ma­ture, to grow.

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