Equilibrium unveils new logo
Equilibrium Intertrade Corporation revealed its new logo and brand identity during the celebration of the World Food Expo 2019 last 9 August at the SMX Convention Center, Pasay City.
The new logo features a naturally bisected coffee bean made up of a brown bean and green leaf that best represents Equilibrium. The brown half stands for coffee which is the foundation of Equilibrium’s expertise.
A leading distributor of a diverse-range of products and solutions for coffee, tea, and specialty beverages, Equilibrium was first to establish company branches in Mindanao (2006-2007) and Visayas (2008). It currently operates in 10 key market locations with offices in Cagayan de Oro, Davao City, Cebu City, Puerto Princesa City, Palawan, Baguio City, Naga City; Pampanga and Iloilo.
The company prides itself for having the greatest number of certifi ed coffee experts, with a total of eight Arabica Graders and five Robusta Graders. Its very own chief executive officer, Ms. Cherry Cruz, is the first Filipina Q and R grader and Q processing level 2- professional in the Philippines.
Q graders are globally-certified graders and certifiers of specialty coffees. They are certified by the Coffee Quality Institute in the USA.
Specialty coffees are coffees that garner a grade of at least 80 points or higher using the Specialty Coffee Association (SCA) International Standard Cupping Form and Procedures.