Drinking right and light
Right and light options — from fresh garden salads, nutty quinoa and grilled chicken breast, to green smoothies — are mindfully chosen by health-savvy individuals to be able to become the best version of themselves, today and in the future.
But keeping a healthy lifestyle daily may be challenged by the lack of options in the market, especially in curbing the temptation to have something more flavorful, and hopefully minus the guilt.
To rise up to the demand for healthier beverage alternatives, ARC Refreshments Corporation re-introduced Rite ‘n Lite last year, a carbonated soft drink that has no sugar, no carbs and no calories but packed with all the taste and flavor.
Rite ‘n Lite has four flavors — orange, root beer, lemon and lemon-lime — perfect as a post workout thirst quencher, to wash down a meal or even as a conversation starter with like-minded health and fitness enthusiasts.
Two new flavors, cucumber and peach, are set to hit grocery and convenience stores nationwide. The new flavors were concocted to satisfy the tastes of lovers of those familiar with the widely-popular cucumber slush and peach iced tea.
“With its medley of flavors, Rite ‘n Lite captures the taste buds of many Pinoys, while many more are discovering its health benefits combined with premium taste. The refreshing new flavors increase options for those who see the value of small, healthy changes in keeping the type of lifestyle that they want,” said James Loverio, marketing manager of ARC
Refreshments Corporation. The brand’s promise of no sugar, no carbs and no calories but bursting with citrus, spice, tangy and sweet notes across its line-up of flavors aim to help health-conscious individuals achieve their goals. As an added bonus, it also has zero percent glucose levels so even those with medical conditions can join in its following.
“We aim to push Filipinos’ aspiration for healthier living but it doesn’t have to be bland. With Rite ‘n Lite, there can be a different flavor to enjoy each day of the week, while assisting health-conscious individuals in curbing their sugar intake as well. All this without compromising a high-quality, value-for-money taste,” explained Loverio.
Its brand look was recently refreshed to reflect the youthful and healthy vibe of its consumers.