K-Beauty enters Phl market via DFP

In the wake of the K-pop boom and popularity of Korean style makeup trend and skincare products, top K-Beauty and Korean cosmetics are entering Duty Free Philippines (DFP) to target their growing market in the Philippines.

According to Chief Operating Officer Vicente Pelagio Angala, DFP has collaborated with 31 brands to stock more K-Beauty products at DFP stores.

“To date, we have about 31 K-Beauty brands, two of which are DFP exclusives,” said Angala.

These exclusive brands include Dr. Jart and Sulwhasoo.

DFP has recently opened K-Beauty Studio and Global Trends area in its flagship store, the Fiestamall in Parañaque City and Sulwhasoo at Luxe Duty Free inside Mall of Asia Complex to specifically highlight Korean brands.