Daily Tribune (Philippines)

DOT IS COUNTRY’S 1ST GMB TRUSTED VERIFIER

The DoT is looking forward to working closely with Google in digitizing our tourism establishm­ents in the country, as well as in showcasing to local and foreign tourists alike all the best that the Philippine­s has to offer

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The Department of Tourism (DoT) has partnered with Google Philippine­s and is now the country’s first Google My Business (GMB) Trusted Verifier in the country.

As a GMB Trusted Verifier, DoT can instantly verify via the Quick Response (QR) code method all local DoTaccredi­ted micro, small, and medium enterprise­s (MSME), and make them discoverab­le on Search, Maps and other Google products.

With this, all accredited tourism MSME won’t have to e-mail documents and wait for the vetting period of 30 to 60 days just to be verified on GMB.

“The DoT is looking forward to working closely with Google in digitizing our tourism establishm­ents in the country, as well as in showcasing to local and foreign tourists alike all the best that the Philippine­s has to offer. This partnershi­p recognizes the unique role Google’s products such as Search and Google Maps have in the journey of our tourists when they go around the country,” said Tourism Secretary Bernadette Romulo-Puyat.

Verified businesses come with certain advantages. They will be able to manage their Google My Business profiles by listing their products and services, as well as being easily searchable and accessible to customers who want to connect, leave a message, or post a review.

Owners and managers can also view insights directly from their Business Profile on Google My Business. This allows them to check how often their profile has been viewed, and use profile view insights to track how popular their business is with current and potential customers.

Verified businesses come with certain advantages. They will be able to manage their Google My Business profiles by listing their products and services,

“We are committed to connecting Filipinos to the opportunit­ies of the progressiv­e digital economy. We hope that this partnershi­p with the DoT will help in the growth of our local tourism by making the products and services of micro, small, and medium enterprise­s easily searchable online by more tourists,” said Yves Gonzalez, head of public policy for Google Philippine­s.

Google My Business is a free and easy-to-use tool for businesses and organizati­ons to manage their online presence across Google, including Search and Maps. Trusted Verifier is Google My Business’ verificati­on method for businesses that wish to enlist, where a trusted agent manually verifies a business through an app.

Google conducted an initial GMB training with the DoT tourism accreditat­ion officers in December 2018. It will have a refresher training workshop this December 2019.

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 ??  ?? AS a GMB Trusted Verifier, DoT can instantly verify via the Quick Response code method all local DoT-accredited micro, small, and medium enterprise­s.
AS a GMB Trusted Verifier, DoT can instantly verify via the Quick Response code method all local DoT-accredited micro, small, and medium enterprise­s.

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