‘DiscipliNAIA‘ fosters good airport citizenry
Airport users will see many posters, videos and billboards to remind them that they are in the #DisipliNAIA zone, and as such, must observe respect and mindfulness towards other people and towards airport facilities
Good manners and right conduct (GMRC) should not just be observed among motorists on the road, but also among airport users as well. This was what the Manila International Airport Authority (MIAA) tackled when it launched its civility campaign, dubbed: “DisipliNAIA” that aims to combat unacceptable airport behavior.
The campaign aspires to encourage people to become good airport citizens and to raise awareness about GMRC among all airport users — from MIAA employees and third party partners to passengers, transport services and even to well-wishers.
The brainchild of MIAA general manager Ed Monreal, #DisipliNAIA is a campaign to return to Filipino positive values, especially respect for other people and mindfulness of one’s action at all times.
“We are going back to basics — basic in a sense na gawin natin ang tama, gawin ang nararapat, even when nobody is watching, even without people telling us what to do,” he said.
From January to June 2019, the Ninoy Aquino International Airport (NAIA) saw traffic of over 60,000 international flights and 76,000 domestic flights, which then drew 12.7 million international flight passengers and 11.6 million domestic flight passengers.
With this, airports are teeming with stress and high emotions. From mere travelling itself, catching one’s flight, and saying goodbye to loved ones make airport citizens nervous and edgy, which turn quickly into irritability, shortness of temper and disregard for rules and decency.
Hence, with the new campaign, aside from actual implementation, airport users will see many posters, videos and billboards to remind them that they are in the #DisipliNAIA zone, and as such, must observe respect and mindfulness towards other people and towards airport facilities.
Monreal added that he hopes to inspire their partners to throw their all-out support towards this worthy cause.
“We are one family in NAIA. That should be the mindset if we want to succeed in this endeavor,” he continued.
Monreal also stressed that “now” would be the perfect time to start the campaign.
“If not now, then when? If not us, then who else?”