WARNING: FB, INSTAGRAM ADS DANGEROUS
Facebook and Instagram are “harming public health” by allowing advertisers to target users with advertisements that contain misinformation about a drug meant to prevent the human immunodeficiency virus (HIV), lesbian, gay, bisexual, transgender and queer advocates alleged in a letter sent to the social media giant.
The letter, signed by 52 health groups and LGBTQ organizations and addressed to CEO Mark Zuckerberg, states the groups contacted Facebook about their concerns but the company hasn’t pulled down these ads.
Lawyers are purchasing these ads in an effort to get LGBTQ users to join lawsuits that allege the HIV prevention pill Truvada increased the risk of bone and kidney problems. A search of Facebook’s online ads database confirms these types of ads are running on the site.
The letter illustrates how the world’s largest social network, which owns photo app Instagram, continues to face complaints it’s harming public health. Facebook has also been accused of not doing enough to combat misleading information about vaccines, prompting the company to remove recommendations for that type of content.
Citing the US Centers for Disease Control and Prevention, the groups note that taking preventative HIV drugs known as are PrEP are effective.
“By allowing these advertisements to persist on their platforms, Facebook and Instagram are convincing at-risk individuals to avoid PrEP, invariably leading to avoidable HIV infections. You are harming public health,” according to the letter posted online by the LGBTQ group GLAAD.
Other organizations that signed the letter include AIDS United, the Human Rights Campaign and The Trevor Project.
Facebook bars ads that are debunked by third-party fact-checkers or in certain cases “claims debunked by organizations with certain expertise,” according to its ads policies. The groups are asking Facebook to clarify how they’re interpreting these policies and potentially changing them.
A Facebook spokeswoman said the ads don’t violate the company’s rules but that the company is working with these groups.
“We value our work with LGBTQ groups and constantly seek their input,” the spokeswoman said. “While these ads do not violate our ad policies nor have they been rated false by third-party fact-checkers, we’re always examining ways to improve and help these key groups better understand how we apply our
policies.”