ALEX GONZAGA MAKES BEAUTY EASIER

Her active participation in this collaboration has an end goal: to create products that are not too intimidating

Top celebrity-vlogger Alex Gonzaga is the first-ever ambassador of homegrown beauty brand Issy & Co. Her active participation in this collaboration has an end goal: to create products that are not too intimidating in line with the brand’s tenet “beauty made easy.”

In choosing Alex as the ambassador, Issy & Co. creative director Joel Marine Andrade shared, “Alex is friendly and relatable, and despite her celebrity status, she’s not intimidating.” That said, the collection is made of beauty must-haves that are a breeze to use.

First is the creme blush for P349 which, for Alex, is the best way to put color on your face and the quickest way to look fresh. Formulated with SPF15 for added sun protection, the crème blush can also be used as a lip color or an eyeshadow base and is available in a peachy tone, pink, a darker brown town, reddish hues and orange.

The newest collection also introduces the highlighter slim stick which retails for P329. “Most highlighters are strobe sticks and chubby, but ours are slim because

Alex prefers using highlighters to add shimmer on her inner eye. She calls it the goddess-like look,” Andrade explains.

Most highlighters are strobe sticks and chubby, but ours are slim because Alex prefers using highlighters to add shimmer on her inner eye. She calls it the goddess-like look.

The highlighter slim stick also makes it easier to apply shimmer on the nose line and the cupid’s bow, and can even be blended with the creme blush for a natural soft glow.

Last but not least is the lip mousse priced at P399, a power-packed lip product that’s infused with skin-loving ingredients: vitamin E for its moisturizing properties, rosehip oil for its antioxidants and SPF15 to protect the lips from harmful UV rays.

Apart from easy products for a lower price, Issy and Co. is also emerging as one of the local beauty brands promoting inclusivity. On its social media pages, it features real people: from male and female beauty enthusiasts to models who proudly flaunt the facial features that make them unique. Beauty doesn’t have to be difficult to achieve so check out the collaboration collection at Lazada, Shopee and BeautyMNL and in stores at Landmark Trinoma &

Makati.

SHE believes that beautifying oneself should be easy. (Below) Lip Mousse apt for all skin colors.

PHOTOGRAPH COURTESY OF ISSY & CO. ISSY and Co.’s products are a breeze to use.